Snap Inc. has appointed Grace Kao as its new chief marketing officer, succeeding Kenny Mitchell, who left two years ago. This leadership change comes as Colleen DeCourcy transitions to an advisory role before departing the company later this year. Kao, who joined Snap from Spotify, previously held positions at leading firms and will drive marketing initiatives ahead of the spring season aimed at ad-spending commitments. Snap continues to differentiate itself from traditional social media, emphasizing messaging and augmented reality capabilities.
Snap has promoted Grace Kao to chief marketing officer, marking an important leadership shift as it prepares for an extensive ad commitment season.
DeCourcy, who joined Snap in 2022, will assist in the transition while promoting Snapchat's unique approach that distances it from traditional social media.
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