#snap

#snap

Shares in Snap jumped 25% due to revenue and user growth surpassing expectations. [ more ]

Snap's stock dropped by 30% after reporting a fourth-quarter earnings miss.

Snap has failed to grow to Meta's scale and attract adults like competitors Facebook, Instagram, and TikTok. [ more ]

Analyst James Heaney CFA of Jefferies maintained a Buy rating on Snap and raised the price target to $19.00. [ more ]

Snap partners with Snowflake for marketing data cloud integration.

Snapchat collaborates with AppsFlyer on privacy-centric measurement solution. [ more ]

Snap and Snowflake are collaborating to develop privacy-enhancing technologies for advertisers.

The integration of Snap's CAPI with Snowflake's data clean room aims to securely share targeting and conversion data. [ more ]

Snap stock experienced a downturn and subsequent rise, analysts see potential upside

Snap's revenue growth failed to meet expectations, but the company may benefit from ad market recovery [ more ]

Super Bowl promotions on Snap drive higher Ad Awareness Lift, especially when the campaign includes an AR Lens.

Using text and voiceover together can effectively communicate direct calls to action in Super Bowl advertisements, while featuring prominent shots of the product can entice viewers in food/beverage campaigns.

Celebrity/human presence, engaging storylines, and humor are key factors that drive better results in services campaigns such as sports betting, streaming, delivery, or utilities. [ more ]

Snap stock upgraded by Deutsche Bank analysts from Hold to Buy

Key factors contributing to upbeat outlook include Snapchat+ revenue boost and partnership with Amazon [ more ]

BMO Capital analyst reiterated a Buy rating on Snap with price target of $20.00, citing strong growth potential.

Snap experienced significant ad revenue growth, increase in SMB adoption, robust Snapchat+ subscriber numbers, and product improvements.

Focus on re-engaging North American users, cost efficiency, and positive revenue forecasts indicate promising financial performance for Snap. [ more ]

Snap's financial performance and future outlook present a mix of positive developments and ongoing challenges, with concerns around sustainability of revenue growth and user base expansion. [ more ]

Snap is shifting its focus towards community growth in North America and Europe.

Snap's growth has been stagnant over the past six quarters. [ more ]

Investors view legislative efforts against TikTok as a positive for Snap. [ more ]

Snap's stock price dropped 33% after missing revenue expectations.

Snap's growth in revenue and daily active users has slowed down. [ more ]

Deutsche Bank analysts upgraded SNAP's rating from Hold to Buy, citing strong catalysts for revenue and EBITDA growth.

Key factors contributing to the optimistic outlook include Snapchat+, Snap's partnership with Amazon, and inbound advertising from China. [ more ]

Snap's Q4 revenue was lower than expected, leading to a drop in stock price.

Snapchat's daily active users increased to 414 million in Q4, up 10% from the previous year. [ more ]

Parents of teens who died or were injured after purchasing drugs laced with fentanyl are suing Snap over features that they believe enabled the deals to happen in secrecy.

Plaintiffs argue that the design of Snapchat encourages criminal behavior and that the app was developed for the purpose of enabling illicit conduct. [ more ]

Snap has received a $20 million grant from the state to expand its offices and manufacturing plants for augmented reality devices.

The grant requires Snap to create 508 new jobs and invest at least $10 million in facility construction or renovation. [ more ]

Snap is focusing on expanding its AR capabilities as a selling point for advertisers.

Snap's ad revenue has seen growth in Q3 after investing in ad platform improvements. [ more ]

Amazon has partnered with Snap to allow users to buy Amazon products directly from ads on Snapchat.

This partnership is similar to Amazon's ad partnership with Meta Platforms, which allows users to purchase products through Amazon ads on Instagram and Facebook.

Amazon is aiming to make it more convenient for users to buy their products without needing to visit the Amazon website. [ more ]