Snap stock reached an all-time high of $83 in September 2021, before plummeting 88% due to Apple's privacy rule changes. These changes limited the effectiveness of Snap’s advertising platform by requiring user consent for tracking. The company has also faced challenges in competing with rivals like Meta Platforms, not advancing aggressively through acquisitions. Despite the decline, Snap is focusing on developing new technologies for targeted advertising, indicating potential for recovery as its business shows signs of improvement.
Snap stock has plummeted 88% from its 2021 peak, partly because of the changes Apple made to its privacy rules that year.
The company is building innovative new technologies to sell targeted advertising slots to businesses on its Snapchat social media platform.
Snap stock is trading at a rock-bottom valuation right now, but there's one big reason it could stage a recovery.
Snap's business is showing signs of improvement right now, and there's one big reason its stock could bounce back from here.
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