These 16 rising stars are helping brands like Disney and Nestle navigate major changes in marketing

"The next generation of marketing leaders is helping brands navigate an industry being rocked by new tech and a changing competitive landscape. Business Insider is highlighting 16 rising stars who are looking to take the industry to new heights. They're making use of emerging tools like generative AI and tapping into cultural insights to create work that grabs attention and drives growth."

"One of this year's cohorts has helped a major beauty brand steer away from traditional "antiaging" messaging. Another led social media and influencer marketing for one of the biggest AI hardware launches of the last year. This list is based on our reporting and more than 40 nominations. These marketers sit below the CMO level and represent a variety of roles, ranging from creative to social media and experiential marketing."

Emerging marketing leaders are accelerating brand growth by adopting generative AI, cultural insights, and innovative creative strategies. Sixteen rising professionals below the CMO level fill roles across creative, social media, influencer, and experiential marketing. These marketers represent both blue-chip companies such as Nestlé and Disney and startups like Apollo.io and Tennr, bringing varied perspectives to campaigns. Some have shifted major beauty brands away from traditional "antiaging" messaging, while others led social and influencer strategies for major AI hardware launches. The cohort emerged from more than 40 nominations and signals changing priorities in brand marketing.

Read at Business Insider