Mitin Chakraborty, head of marketing at Babyshop and judge at The Drum Awards, emphasizes the challenge of differentiating the brand against low-cost competitors. His focus on authenticity and data-driven insights is crucial. Leading multiple markets, he strives to maintain brand consistency while ensuring cultural relevance. As the role of CMO evolves, Chakraborty is excited about deeper marketing integration with business strategy, viewing data as a pivotal element for shaping campaigns that resonate with consumers globally.
Demonstrating how the brand drives higher value through data and insights becomes crucial to justify premium positioning and resist price wars.
The biggest challenge for us in our 14 markets is balancing global brand consistency with local market relevance, ensuring the brand resonates culturally.
What excites me is the growing focus on data-driven insights and the deeper integration of marketing with business strategy.
Navigating cultural sensitivities, adhering to local regulations, and adapting messaging without dilution requires a sharp focus and streamlined processes.
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