Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertisingThe media industry is experiencing a critical need for reintegration and transparency, especially in terms of agency profits and collaboration between media and creative.Effective advertising amid growing media options demands better understanding and cooperation between clients' CEOs and CMOs.
Council Post: Why Marketers Aren't Creating The Content They Know They Need-And How They Can StartMarketers prioritize traditional advertising over authentic content despite knowing its importance.Consumers trust authentic content created by real people more than traditional ads.
Council Post: 14 Mega-Trends In Marketing Right NowEnterprises are relying more on marketing for growth, with 78% of CEOs looking to marketing.Consumers are demanding a seamless experience, with zero tolerance for friction like delays and confusing checkouts.