Report: 27% of CMOs Avoid GenAI in Marketing CampaignsCMOs face significant campaign performance challenges despite high budget investments.Coordination issues with other teams hinder marketing execution effectiveness.
Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertisingThe media industry is experiencing a critical need for reintegration and transparency, especially in terms of agency profits and collaboration between media and creative.Effective advertising amid growing media options demands better understanding and cooperation between clients' CEOs and CMOs.
Council Post: Why Marketers Aren't Creating The Content They Know They Need-And How They Can StartMarketers prioritize traditional advertising over authentic content despite knowing its importance.Consumers trust authentic content created by real people more than traditional ads.