Marketing techfromThe Drum4 months agoJudge of the Day: Wendy Duggan, director of marketing at PrimarkWendy Duggan emphasizes the importance of ROI measurement and maintaining brand consistency across global markets as key challenges for CMOs.
Marketing techfromThe Drum4 months agoJudge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark GroupMitin Chakraborty highlights the challenge of brand differentiation in uncertain markets while maintaining consistency across diverse regions.