Harnessing Data-Driven Marketing To Propel GrowthData-driven marketing is essential for effective strategy and enhanced business performance.Personalization through data analysis boosts customer satisfaction and engagement.
WPP ups the data-driven arms race with the purchase of InfoSumWPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.The deal reflects WPP's strategic move to enhance client-first data integration.
Uniting Brand, Media, and Ecommerce to Drive Growth With Molson CoorsBrand and performance synergy enhances campaign impact.Data-driven strategies elevate marketing's influence.Unified structure accelerates growth and execution.
How To Use Data-Driven Marketing To Drive Sales (2024) - ShopifyData-driven marketing transforms raw data into actionable strategies that enhance customer understanding and marketing effectiveness.
Why it's time to go beyond customer acquisitionBrands must prioritize customer activation alongside acquisition to foster loyalty and engagement.Using data and insights is vital for creating personalized experiences that keep customers engaged.Understanding customer preferences is essential for brands aiming to build sustainable relationships.
Why Your Marketing Strategy Needs a Data-Driven Overhaul | EntrepreneurData-driven marketing is essential but often under-utilized, leading to missed opportunities for brands to connect authentically with their audiences.
Harnessing Data-Driven Marketing To Propel GrowthData-driven marketing is essential for effective strategy and enhanced business performance.Personalization through data analysis boosts customer satisfaction and engagement.
WPP ups the data-driven arms race with the purchase of InfoSumWPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.The deal reflects WPP's strategic move to enhance client-first data integration.
Uniting Brand, Media, and Ecommerce to Drive Growth With Molson CoorsBrand and performance synergy enhances campaign impact.Data-driven strategies elevate marketing's influence.Unified structure accelerates growth and execution.
How To Use Data-Driven Marketing To Drive Sales (2024) - ShopifyData-driven marketing transforms raw data into actionable strategies that enhance customer understanding and marketing effectiveness.
Why it's time to go beyond customer acquisitionBrands must prioritize customer activation alongside acquisition to foster loyalty and engagement.Using data and insights is vital for creating personalized experiences that keep customers engaged.Understanding customer preferences is essential for brands aiming to build sustainable relationships.
Why Your Marketing Strategy Needs a Data-Driven Overhaul | EntrepreneurData-driven marketing is essential but often under-utilized, leading to missed opportunities for brands to connect authentically with their audiences.
RAGs To Riches: How Retrieval-Augmented Generation Is Changing AdvertisingRAG enhances AI-generated advertising by improving contextual relevance, accuracy, and alignment with brand messaging.
How Generative AI Is Transforming The Software Growth LandscapeGenerative AI is revolutionizing growth strategies for software companies by enabling hyper-personalization and increased content production.
Predictive AI Can Unlock The Value Of Unpredictability | AdExchangerAI enhances advertising effectiveness by predicting campaign outcomes with unprecedented precision, transforming traditional methods into quicker, data-driven strategies.
RAGs To Riches: How Retrieval-Augmented Generation Is Changing AdvertisingRAG enhances AI-generated advertising by improving contextual relevance, accuracy, and alignment with brand messaging.
How Generative AI Is Transforming The Software Growth LandscapeGenerative AI is revolutionizing growth strategies for software companies by enabling hyper-personalization and increased content production.
Predictive AI Can Unlock The Value Of Unpredictability | AdExchangerAI enhances advertising effectiveness by predicting campaign outcomes with unprecedented precision, transforming traditional methods into quicker, data-driven strategies.
Council Post: The AI Revolution In Marketing: Reshaping Strategies, Organizations And The Crucial Role Of Identity VerificationAI has transformed marketing from gut-based decisions to data-driven strategies, optimizing customer engagement and operational efficiency.
Data-Driven Marketing Strategy Guide for BeginnersTailoring marketing campaigns with a data-driven strategy is essential for businesses to effectively compete and engage consumers.
Feel the Pulse: Yahoo DSP Study Reveals Insights into the Minds of Singapore MarketersThe Yahoo Singapore Digital Marketers Pulse study highlights a pressing need for innovation in marketing strategies leading into 2025.
How to avoid pitfalls of data-driven marketing execution | MarTechData-driven marketing execution is essential for effective decision-making.Real-time monitoring and analysis are crucial to avoid inconsistent data and optimize campaign performance.
Parkdean Resorts & AUDIENCES are shortlisted for best Data-Driven Marketing campaign 2024 with Marketing WeekParkdean Resorts shortlisted for best Data-Driven Marketing campaign in 2024 with Marketing Week.
Council Post: The AI Revolution In Marketing: Reshaping Strategies, Organizations And The Crucial Role Of Identity VerificationAI has transformed marketing from gut-based decisions to data-driven strategies, optimizing customer engagement and operational efficiency.
Data-Driven Marketing Strategy Guide for BeginnersTailoring marketing campaigns with a data-driven strategy is essential for businesses to effectively compete and engage consumers.
Feel the Pulse: Yahoo DSP Study Reveals Insights into the Minds of Singapore MarketersThe Yahoo Singapore Digital Marketers Pulse study highlights a pressing need for innovation in marketing strategies leading into 2025.
How to avoid pitfalls of data-driven marketing execution | MarTechData-driven marketing execution is essential for effective decision-making.Real-time monitoring and analysis are crucial to avoid inconsistent data and optimize campaign performance.
Parkdean Resorts & AUDIENCES are shortlisted for best Data-Driven Marketing campaign 2024 with Marketing WeekParkdean Resorts shortlisted for best Data-Driven Marketing campaign in 2024 with Marketing Week.
Managing complex marketing campaigns | MarTechEffective campaign management can significantly improve efficiency and impact.Collaboration is key to achieving successful marketing campaigns.Data-driven strategies optimize decision-making and outcomes in marketing.
40 Marketing KPI Examples to Track Performance in 2025Understanding and utilizing marketing KPIs are essential for tracking effective strategies and ensuring data-driven marketing decisions.
Managing complex marketing campaigns | MarTechEffective campaign management can significantly improve efficiency and impact.Collaboration is key to achieving successful marketing campaigns.Data-driven strategies optimize decision-making and outcomes in marketing.
40 Marketing KPI Examples to Track Performance in 2025Understanding and utilizing marketing KPIs are essential for tracking effective strategies and ensuring data-driven marketing decisions.
Why mobile is the key to winning in 2025 - and how brands can stop losing customersMobile should be central to customer engagement strategies to foster loyalty and retention.
How advertisers are connecting CTV and retail media to add valueThe combination of retail media and connected TV revolutionizes advertising by enhancing targeting and personalization through first-party data.
Council Post: A New Era Of Personalization: AI Is The Key To Uncovering Customer IntentAI-powered technologies are crucial for creating personalized customer experiences that drive brand growth at scale.
Council Post: 16 Ways To Create Personalized, Immersive Digital Marketing ExperiencesBrands are adopting personalized digital marketing to stand out and engage customers effectively.
Key Lessons to Enhance Your Email Personalization Using Data - LitmusPersonalization in email marketing is crucial to meet customer expectations and improve engagement.
Why mobile is the key to winning in 2025 - and how brands can stop losing customersMobile should be central to customer engagement strategies to foster loyalty and retention.
How advertisers are connecting CTV and retail media to add valueThe combination of retail media and connected TV revolutionizes advertising by enhancing targeting and personalization through first-party data.
Council Post: A New Era Of Personalization: AI Is The Key To Uncovering Customer IntentAI-powered technologies are crucial for creating personalized customer experiences that drive brand growth at scale.
Council Post: 16 Ways To Create Personalized, Immersive Digital Marketing ExperiencesBrands are adopting personalized digital marketing to stand out and engage customers effectively.
Key Lessons to Enhance Your Email Personalization Using Data - LitmusPersonalization in email marketing is crucial to meet customer expectations and improve engagement.
Council Post: How To Use Data To Drive Advertising Decisions And Increase Conversion RatesEffective use of data in advertising involves clear goals, focused metrics, audience insights, and tailored strategies across different platforms.
Winning Hearts and Minds: The Art of Super Bowl AdvertisingEffective Super Bowl commercials combine creativity, data-driven insights, and iterative testing strategies to resonate with audiences both immediately and over time.
How Infosys Builds Brand Recognition Through TennisAdvertising in streaming services is thriving, with a significant increase in ad-supported subscriptions and opportunities for targeted marketing.
IPG's former data chief Arun Kumar: How data collection can be improved without too much regulationEthics is a crucial component often overlooked in data-driven marketing efforts.
PayPal Grows a New Ads BusinessPayPal ventures into advertising by leveraging purchase data for targeted ads on and off its platform.
Winning Hearts and Minds: The Art of Super Bowl AdvertisingEffective Super Bowl commercials combine creativity, data-driven insights, and iterative testing strategies to resonate with audiences both immediately and over time.
How Infosys Builds Brand Recognition Through TennisAdvertising in streaming services is thriving, with a significant increase in ad-supported subscriptions and opportunities for targeted marketing.
IPG's former data chief Arun Kumar: How data collection can be improved without too much regulationEthics is a crucial component often overlooked in data-driven marketing efforts.
PayPal Grows a New Ads BusinessPayPal ventures into advertising by leveraging purchase data for targeted ads on and off its platform.
The billion-dollar AI company no one is talking about - and why you should careAn unexpected company is thriving in the AI landscape, surpassing industry giants quietly and profitably.This company has operated for 20+ years but only just started to profit from AI advancements.
The Rise of Manipulative Surveillance | HackerNoonTargeted advertising leverages personal data, transforming marketing into a strategy that often prioritizes business profit over user privacy.
Programmatic Trends & Predictions for 2025: Industry Experts Share What's Next - ExchangeWire.comProgrammatic advertising's future in 2025 demands precision, transparency, and sustainability in targeting solutions.
The Acxiom data dilemma behind Omnicom's market-making IPG acquisitionBilly believes IPG hasn't provided enough clarity on Acxiom's value, influencing his lack of opinion.IPG's acquisition of Acxiom was a bold financial move aimed at enhancing data capabilities.
Brian Lesser Is The New Global CEO Of GroupM | AdExchangerBrian Lesser appointed as global CEO for GroupM within WPP.
The Acxiom data dilemma behind Omnicom's market-making IPG acquisitionBilly believes IPG hasn't provided enough clarity on Acxiom's value, influencing his lack of opinion.IPG's acquisition of Acxiom was a bold financial move aimed at enhancing data capabilities.
Brian Lesser Is The New Global CEO Of GroupM | AdExchangerBrian Lesser appointed as global CEO for GroupM within WPP.
What Is Growth Marketing? Tips + Techniques (2024) - ShopifyGrowth marketing focuses on generating revenue efficiently through data-driven strategies rather than just increasing size.
Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winnersInnovative brand engagement is driven by interactive experiences, emotional storytelling, and data-driven personalization to connect authentically with diverse audiences.
Amazon, Forbes Media, EssenceMediacom and Universal Pictures are finalists for this year's Digiday AwardsInteractive experiences and storytelling are now essential for impactful brand connections.Finalists utilized cross-platform collaboration and data-driven personalization to enhance brand messaging.
Boosting Ad Campaigns with Astrad's Data-Driven ApproachData-driven advertising enables precise targeting and optimization, improving campaign performance through insights and audience segmentation.
Pigs, Surgeons, Patients: Reasons for Optimism in Data-Driven MarketingInnovations in data-driven marketing hold promise despite the uncertainty surrounding third-party cookie deprecation.
Boosting Ad Campaigns with Astrad's Data-Driven ApproachData-driven advertising enables precise targeting and optimization, improving campaign performance through insights and audience segmentation.
Pigs, Surgeons, Patients: Reasons for Optimism in Data-Driven MarketingInnovations in data-driven marketing hold promise despite the uncertainty surrounding third-party cookie deprecation.
Big Happy Wins 2024 MarTech Breakthrough Award for Best Mobile Marketing InnovationBig Happy has been recognized for its innovative contributions to mobile advertising by winning the 'Best Mobile Marketing Innovation' award.
The Marketing Practice appoints Christie Johansen-Pinney as client directorB2B agency specializing in data, technology, and creativity for integrated marketing strategies.
Harnessing the Power of YouTube to Deliver Brand SaliencyNMPi is an international digital marketing agency with over 14 years of experience in delivering market-leading global strategies across various digital channels.
Realtor.com CMO talks brand awareness and buyer agency advocacy effortsMickey Neuberger's transition from a software developer to CMO at Realtor.com showcases the impact of data-driven marketing and past experiences in shaping a successful career.
Barometer And SoundStack Partner To Enhance Audio And Market - Podcaster NewsPartnership with Barometer for contextual targeting in podcast advertising.
10 Best AI Automation Tools in 2024 (Free & Paid)AI in business is prevalent, with benefits like cost savings, improved customer experiences, and rapid service scaling.AI automation tools enhance marketing efforts by making tasks faster, smarter, and tailored to individual preferences.
Epsilon's Jeff Smith Discusses Marketers' Top Tech ChallengesJeff Smith named Epsilon's new CMO after extensive marketing and data roles at various companies.Publicis Groupe acquires Epsilon, leveraging its PeopleCloud platform for audience management and media planning.Smith joins Epsilon after noting its potential to address common challenges faced by chief marketers.
How to build a hyper-precise audience-first ad campaign | MarTechHyper-precision targeting enhances audience-first marketing by leveraging data and personalized messaging for maximum engagement.
Omnicom shakes up Sparks & Honey amid Omni platform pushOmnicom aligning Sparks & Honey closer to OMG to enhance Omni data-driven platform.
How a care provider increased patient traffic and diversified audience demandsIntegrated data-driven approach boosted Exer Urgent Care.Targeted digital campaigns and brand positioning led to transformative results.
Council Post: All Marketing Is Performance Marketing NowThe line between traditional big brand campaigns and performance marketing has blurred due to tightening budgets, fragmented content consumption, and the need for quantifiable results.
How to master identity resolution in a warehouse-native world | MarTechUnified customer view is vital for personalization and customer value optimization.
Council Post: Advice For CMOs: Using Data To Support Marketing SuccessCMOs are now merging data and creativity for successful marketing strategies.Data-driven marketing involves gathering customer information to personalize experiences.
How to bridge the gap between creative marketers and marketing analysts | MarTechData-driven marketing requires collaboration between data and creative teams
59A Launches Unified Shopper Media & the 59A Shopper IndexUnified Shopper Media by 59A breaks down retailer bias to provide brands with precise growth opportunities.
United Airlines takes flight with airline industry's first media networkUnited Airlines launches Kinective Media, a data-driven media network with personalized ads for brands, a first in the airline industry.