#data-driven-marketing

#data-driven-marketing

Omnicom aligning Sparks & Honey closer to OMG to enhance Omni data-driven platform. [ more ]

Publicis Groupe's strong Q1 performance includes 4.9% net revenue increase and a 5.3% organic revenue growth, attributed to data-driven marketing strengths and technology sector rebound. [ more ]

Adstra is suing IPG-owned companies for stealing trade secrets and sharing data for a competitive product.

Adstra's CEO has a background in big companies like Acxiom and Experian, showing his expertise in the industry.

Apple's actions in tightening data-driven advertising, like expanding iCloud Private Relay, continue to impact the industry. [ more ]

Influencer marketing is gaining prominence and being taken more seriously by brands and agencies.

Data and creativity are key in successful influencer marketing campaigns. [ more ]

Influencer marketing gaining prominence at marketing festivals and events.

Shift towards investing in influencer partnerships over traditional ad spots like the Super Bowl. [ more ]

Chase Bank is launching a retail media platform to market to its 80 million customers using their spending data.

Chase Media Solutions will target users with personalized offers, leveraging transaction data to reach different customer segments. [ more ]

Yum Brands leverages cross-brand customer data to drive personalized deals and repeat business.

Google's focus has shifted towards software, APIs, and digital sales data to boost loyalty and innovation. [ more ]

The CMO role involves driving revenue and building brands, yet has the shortest tenure among C-level jobs.

CMOs need to be data-driven, technology-savvy, and have a deep understanding of customer behavior. [ more ]

The SaaS industry is rapidly growing, with the market projected to reach $232 billion by 2024.

Businesses can leverage SaaS solutions like CRM, email marketing software, and analytics to enhance marketing strategies. [ more ]

Advertisers are facing the challenge of navigating a fragmented video landscape with the rise of ad-supported streaming platforms, the creator economy, CTV, and retail media.

PepsiCo Beverages is prioritizing consumer privacy and utilizing in-house data, including a combination of first-party and third-party data, to inform their brand and creative strategies. [ more ]

B2B marketing is undergoing a wholesale reinvention to keep pace with modern B2B decision-makers and data capabilities.

Trust and stability are essential factors for selecting and using audience data in B2B marketing. [ more ]