#data-driven-marketing

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fromHackernoon
5 years ago

The Data Delusion: Why Brands Trust Dashboards More Than People - And Why That's a Mistake | HackerNoon

Data-driven marketing often overlooks emotional factors like intent and trust.
fromExchangewire
1 month ago

Brainchild Creative Studio Partners with Mantis for Brand Suitability, Safety, and Contextual Solutions

Mantis collaborates with Brainchild to enhance digital marketing in the music industry using data-driven strategies.
fromEntrepreneur
2 months ago

Why Knowing Your Customer Drives Smarter Growth (and Higher Profits) | Entrepreneur

Companies that understand their customers through data are better positioned for growth.
fromEntrepreneur
2 months ago

Why Qualitative Feedback Is the Most Valuable Metric You're Not Tracking | Entrepreneur

Success is starting to hinge more on qualitative customer feedback and brand perception. Not just perfect attribution models.
Marketing tech
fromDigiday
2 months ago

Why guaranteed access matters when it comes to securing premium DOOH inventory

Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign.
Marketing tech
#retail-media
fromThe Drum
2 months ago
Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

Marketing tech
fromThe Drum
2 months ago

Smarter product assortments can lead to impressive increases in sales

Data-driven decisions enhance retail media strategies and improve sales performance.
fromThe Drum
2 months ago
Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

Marketing tech
fromThe Drum
3 months ago

The transaction is the new cookie: why retail media is poised to eat adland

Retailers are leveraging transaction data for targeted advertising, challenging the traditional cookie-based model.
Zitcha's platform enables self-service retail media networks, focusing on retail operators over adtech teams.
more#retail-media
Social media marketing
fromHubspot
in 3 months

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

The most impactful marketing campaigns are driven by data and cultural trends, emphasizing brand values and customer experience.
fromForbes
3 months ago

The ROI Trap: Why Marketers Struggle To Measure True Performance

The problem? Many marketers fall into the ROI trap; they either misattribute conversions, focus on short-term gains or struggle to quantify the impact of their brand-building efforts.
Marketing tech
fromForbes
3 months ago

B2B Marketing Analytics And Benchmarks In 2025

Marketing analytics involves understanding the story behind the numbers to optimize B2B campaigns and effectively influence decision makers.
Marketing tech
Marketing tech
fromThe Drum
4 months ago

Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group

Mitin Chakraborty highlights the challenge of brand differentiation in uncertain markets while maintaining consistency across diverse regions.
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