#data-driven-marketing

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#consumer-behavior
fromHackernoon
5 years ago
Artificial intelligence

The Data Delusion: Why Brands Trust Dashboards More Than People - And Why That's a Mistake | HackerNoon

fromHackernoon
5 years ago
Artificial intelligence

The Data Delusion: Why Brands Trust Dashboards More Than People - And Why That's a Mistake | HackerNoon

more#consumer-behavior
#digital-advertising
fromThe Drum
1 month ago
Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

fromExchangewire
1 week ago
Marketing tech

Brainchild Creative Studio Partners with Mantis for Brand Suitability, Safety, and Contextual Solutions

fromThe Drum
1 month ago
Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

fromExchangewire
1 week ago
Marketing tech

Brainchild Creative Studio Partners with Mantis for Brand Suitability, Safety, and Contextual Solutions

more#digital-advertising
#consumer-insights
Marketing tech
fromAdweek
3 months ago

Uniting Brand, Media, and Ecommerce to Drive Growth With Molson Coors

Brand and performance synergy enhances campaign impact.
Data-driven strategies elevate marketing's influence.
Unified structure accelerates growth and execution.
Marketing tech
fromEntrepreneur
3 weeks ago

Why Knowing Your Customer Drives Smarter Growth (and Higher Profits) | Entrepreneur

Companies that understand their customers through data are better positioned for growth.
fromHubspot
in 4 months
Social media marketing

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Marketing tech
fromAdweek
3 months ago

Uniting Brand, Media, and Ecommerce to Drive Growth With Molson Coors

Brand and performance synergy enhances campaign impact.
Data-driven strategies elevate marketing's influence.
Unified structure accelerates growth and execution.
Marketing tech
fromEntrepreneur
3 weeks ago

Why Knowing Your Customer Drives Smarter Growth (and Higher Profits) | Entrepreneur

Companies that understand their customers through data are better positioned for growth.
fromHubspot
in 4 months
Social media marketing

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

more#consumer-insights
#e-commerce
Marketing tech
fromThe Drum
2 months ago

The transaction is the new cookie: why retail media is poised to eat adland

Retailers are leveraging transaction data for targeted advertising, challenging the traditional cookie-based model.
Zitcha's platform enables self-service retail media networks, focusing on retail operators over adtech teams.
Marketing tech
fromThe Drum
2 months ago

The transaction is the new cookie: why retail media is poised to eat adland

Retailers are leveraging transaction data for targeted advertising, challenging the traditional cookie-based model.
Zitcha's platform enables self-service retail media networks, focusing on retail operators over adtech teams.
more#e-commerce
#digital-marketing
Marketing tech
fromForbes
3 months ago

RAGs To Riches: How Retrieval-Augmented Generation Is Changing Advertising

RAG enhances AI-generated advertising by improving contextual relevance, accuracy, and alignment with brand messaging.
fromDigiday
1 month ago
Marketing tech

Why guaranteed access matters when it comes to securing premium DOOH inventory

Marketing tech
fromForbes
3 months ago

RAGs To Riches: How Retrieval-Augmented Generation Is Changing Advertising

RAG enhances AI-generated advertising by improving contextual relevance, accuracy, and alignment with brand messaging.
fromDigiday
1 month ago
Marketing tech

Why guaranteed access matters when it comes to securing premium DOOH inventory

more#digital-marketing
Marketing tech
fromThe Drum
1 month ago

Smarter product assortments can lead to impressive increases in sales

Data-driven decisions enhance retail media strategies and improve sales performance.
#marketing-strategy
Marketing tech
fromForbes
4 months ago

Harnessing Data-Driven Marketing To Propel Growth

Data-driven marketing is essential for effective strategy and enhanced business performance.
Personalization through data analysis boosts customer satisfaction and engagement.
Marketing tech
fromDigiday
3 months ago

WPP ups the data-driven arms race with the purchase of InfoSum

WPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.
The deal reflects WPP's strategic move to enhance client-first data integration.
Marketing tech
fromForbes
4 months ago

Harnessing Data-Driven Marketing To Propel Growth

Data-driven marketing is essential for effective strategy and enhanced business performance.
Personalization through data analysis boosts customer satisfaction and engagement.
Marketing tech
fromDigiday
3 months ago

WPP ups the data-driven arms race with the purchase of InfoSum

WPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.
The deal reflects WPP's strategic move to enhance client-first data integration.
more#marketing-strategy
fromThe Drum
2 months ago

Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group

Demonstrating how the brand drives higher value through data and insights becomes crucial to justify premium positioning and resist price wars.
Marketing tech
Growth hacking
fromForbes
3 months ago

How Generative AI Is Transforming The Software Growth Landscape

Generative AI is revolutionizing growth strategies for software companies by enabling hyper-personalization and increased content production.
Marketing tech
fromWhat's Trending
3 months ago

Data-Driven Marketing Strategy Guide for Beginners

Tailoring marketing campaigns with a data-driven strategy is essential for businesses to effectively compete and engage consumers.
#marketing
Marketing tech
fromMarTech
4 months ago

Managing complex marketing campaigns | MarTech

Effective campaign management can significantly improve efficiency and impact.
Collaboration is key to achieving successful marketing campaigns.
Data-driven strategies optimize decision-making and outcomes in marketing.
Marketing tech
fromMarTech
4 months ago

Managing complex marketing campaigns | MarTech

Effective campaign management can significantly improve efficiency and impact.
Collaboration is key to achieving successful marketing campaigns.
Data-driven strategies optimize decision-making and outcomes in marketing.
more#marketing
Mobile UX
fromThe Drum
4 months ago

Why mobile is the key to winning in 2025 - and how brands can stop losing customers

Mobile should be central to customer engagement strategies to foster loyalty and retention.
Online marketing
fromForbes
4 months ago

Council Post: How To Use Data To Drive Advertising Decisions And Increase Conversion Rates

Effective use of data in advertising involves clear goals, focused metrics, audience insights, and tailored strategies across different platforms.
Privacy professionals
fromHackernoon
5 months ago

The Rise of Manipulative Surveillance | HackerNoon

Targeted advertising leverages personal data, transforming marketing into a strategy that often prioritizes business profit over user privacy.
fromDigiday
9 months ago

Amazon, Forbes Media, EssenceMediacom and Universal Pictures are finalists for this year's Digiday Awards

"This year, interactive and immersive experiences that engage storytelling have become essential for brands to connect directly with audiences, ensuring brand messaging is meaningful and impactful."
Marketing
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