"Performance marketing agency Wpromote has acquired full-service creative shop Giant Spoon to form a new agency, Wpromote x Giant Spoon, per a company announcement. Terms of the deal were not disclosed. Wpromote CEO Andrea Bendzick will lead the merged agency, which promises to support creative strategy with data-driven results and to streamline processes for clients by integrating media, creative, data and full-funnel strategy all in one place."
"Giant Spoon has been known for taking big creative swings, including wrapping a giant dragon around the Empire State Building and featuring actor Timothée Chalamet in a campaign for Lucid Motors. Its merger with Wpromote points to the growing demand from clients for data-driven results. The addition of Wpromote's proprietary data will enable creatives "to connect the impact of big ideas all the way to our clients' bottom line," noted Giant Spoon co-founder Jonathan Haber, in a statement."
Wpromote acquired full-service creative shop Giant Spoon to create a combined agency called Wpromote x Giant Spoon, with undisclosed terms. Andrea Bendzick will lead the merged agency. The new agency will integrate media, creative, proprietary data and full-funnel strategy to support creative strategy with measurable, data-driven results and to streamline client processes. Giant Spoon brings high-profile experiential and celebrity-driven creative work, while Wpromote contributes proprietary data to connect creative impact to client bottom lines. Founders Jonathan Haber, Marc Simons and Trevor Guthrie will join the executive leadership team and continue in creative, experiential and media roles. The deal reflects heightened M&A activity as agencies reposition to compete with larger holding companies.
Read at Marketing Dive
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