Retailers are transforming advertising by utilizing transaction data to enhance precision targeting. Zitcha, a retail media platform, supports retailers in unifying their media assets across e-commerce and in-store, allowing them to monetize effectively. Unlike traditional managed services, Zitcha is designed for retail operators, enabling them to run their own media networks without relying on complex adtech solutions. As the future of advertising relies more on tangible sales connections, transaction data is emerging as the critical resource for effective targeting and engagement.
"Transactions are the new cookie," says Troy Townsend, founder of retail media platform Zitcha. "That's the critical point of value now - the ability to connect media spend to a real-world sale. It's just undeniable."
Zitcha, the platform he launched three years ago, is built for a retail world that's finally realised its media potential. It helps retailers monetize their e-commerce, offsite and in-store media by unifying their fragmented assets into a single self-serve platform.
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