"Roxy has played a huge role in Azerion's success so far. She brings real energy and passion to everything she does and consistently ensures we lead with insights, bringing everything together into a clear, joined-up offering that ultimately delivers better advertising for our partners."
"Azerion has great teams, great technology and great data-driven insight. My new remit is the perfect opportunity to make sure these all work together in a way that feeds the company's appetite for innovation and continues to deliver ad campaigns that meet clients' goals."
Azerion has promoted Roxanne Harley to the newly-created position of VP strategy and growth. Previously head of growth at Azerion UK, Harley unified the company's marketing insight, research, and sales initiatives into a cohesive unit supporting strategic planning, product development, and client growth. In her expanded role, Harley will integrate the creative studio, customer success stories, and post-campaign analysis to ensure all projects are insight-driven and optimized. This collaborative approach reflects Azerion's commitment to best practices, exemplified by the January launch of Mind Map, which delivers ads when consumers are most receptive. Harley brings nearly five years of experience at Azerion and previously worked at Collective and TI Media.
#omnichannel-advertising #leadership-promotion #data-driven-marketing #campaign-optimization #advertising-technology
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