"For Hannah Kelly, dining is more than a transaction. As chief marketing officer of Resy, the restaurant reservation platform owned by American Express, Kelly sees dining as one of the last bastions of authentic human connection. And she views her job as not just reflecting dining culture, but shaping it. "We think about it as trend creation," says Kelly, who spent nearly a decade at AmEx before moving to Resy in 2019 when the company acquired the startup."
"Resy has since evolved into both a data engine and a cultural barometer, capable of spotting where diners are going-and where they might go next. Its annual trend report blends analytics, menu insights, and partner conversations into a forward-looking guide for the year ahead. But Kelly says she and her team both observe behavior and actively influence it, using data and storytelling to steer attention toward new cuisines, underrepresented chefs, and off-season dining."
"That balance between cultural influence and commercial impact defines her approach. During the pandemic, Resy used its editorial arm to spotlight Chinatown restaurants, countering a wave of xenophobia and economic pressure. Today, that ethos lives on through Resy's Discover tab, which curates guides and neighborhood collections that encourage diners to explore beyond the usual hot spots. "It's telling the stories that are untold," Kelly says."
Dining functions as one of the last bastions of authentic human connection, and Resy treats dining as trend creation rather than a mere transaction. Resy operates as a data engine and cultural barometer, blending analytics, menu insights, and partner conversations into annual trend reports. Resy combines observation with active influence, using data and storytelling to steer attention toward new cuisines, underrepresented chefs, and off-season dining. Editorial efforts during the pandemic spotlighted Chinatown restaurants to counter xenophobia and economic pressure. Resy's Discover tab curates guides and neighborhood collections to broaden diners' choices. Resy's strategies align with American Express to deepen guest engagement and drive card loyalty.
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