Reshift, a Dutch publisher, has partnered with data technology company ONBRDNG to create Oncore.ai, a joint platform designed to provide marketers and e-commerce businesses with real-time insights from their first-party data. This initiative marks a shift away from reliance on traditional tools like Google Analytics, enabling organizations to generate automated reports and dashboards. With a focus on enhancing data-driven decision-making, Reshift aims to enhance campaigns, transitioning from cost per click (CPC) to cost per sale (CPS) models, which prioritize actual sales metrics over mere traffic.
Haarlem-based Reshift, a Dutch publisher with platforms such as Kieskeurig.nl and Review.nl, has taken a minority stake in Amsterdam's data technology company ONBRDNG.
The power of Oncore.ai lies in the smart combination of data, AI and performance insights. We help organisations... without being dependent on outdated dashboards or black box tooling.
With Oncore.ai, we are building tools that directly contribute to conversion and growth. Think of AI-driven reporting on command and full insight into our campaigns.
Oncore.ai is a platform developed by Reshift and ONBRDNG in response to the decreasing availability of real-time insights from tools like Google Analytics.
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