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Marketing tech
fromThe Drum
2 months ago

Judge of the day: Eugenia Blackstone, CMO at Iris Powered by Generali

Balancing performance marketing with brand building is a critical challenge for today's CMOs.
Marketing tech
fromMarTech
1 month ago

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
Marketing tech
fromThe Drum
2 months ago

Judge of the day: Eugenia Blackstone, CMO at Iris Powered by Generali

Balancing performance marketing with brand building is a critical challenge for today's CMOs.
Marketing tech
fromMarTech
1 month ago

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
more#performance-marketing
#ai-in-marketing
Marketing tech
fromForbes
3 months ago

Council Post: Artificial Intelligence: A Creative Renaissance For Global CMOs

AI enhances human creativity in marketing, serving as a crucial partner for innovation rather than a competitor.
Artificial intelligence
fromForbes
5 months ago

Council Post: Marketing In The Age Of AI: Are You Ready?

Marketers must embrace AI to enhance their effectiveness and prepare for potential disruptions to their roles and business models.
fromThe Drum
1 month ago
Marketing tech

Judge of the Day: Michael Durey, marketing & strategy director at Samsung Electronics UK

Marketing tech
fromForbes
3 months ago

Council Post: Artificial Intelligence: A Creative Renaissance For Global CMOs

AI enhances human creativity in marketing, serving as a crucial partner for innovation rather than a competitor.
Artificial intelligence
fromForbes
5 months ago

Council Post: Marketing In The Age Of AI: Are You Ready?

Marketers must embrace AI to enhance their effectiveness and prepare for potential disruptions to their roles and business models.
fromThe Drum
1 month ago
Marketing tech

Judge of the Day: Michael Durey, marketing & strategy director at Samsung Electronics UK

more#ai-in-marketing
Marketing tech
fromModern Retail
1 month ago

CMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengths

Retail media advertising is maturing, with marketers reducing budget shares allocated to it as opposed to other channels.
Growing retail media networks are leading brands to rethink their advertising strategies and demands for investment.
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