Marketing techfromThe Drum1 month agoJudge of the day: Eugenia Blackstone, CMO at Iris Powered by GeneraliBalancing performance marketing with brand building is a critical challenge for today's CMOs.
Marketing techfromBusiness Insider1 month agoHow marketers are trying to make themselves recession-proofMarketers feel creative pressure amidst uncertainty, driving the need to prove their value as economic challenges rise.
Marketing techfromCMSWire.com2 weeks agoTurning Customers Into Champions: Your 3-Step Advocacy StrategyCMSWire is a key resource for CMOs and customer experience leaders.
fromCMSWire.com1 month agoMarketing techThe Strategic Advantage of Real-Time Customer Experience AnalyticsCMSWire serves as a vital resource for CMOs and customer experience leaders, offering essential insights and research.
fromThe Drum1 month agoMarketing techJudge of the Day: Alin Dobrea, CMO at ZALORAAlin Dobrea emphasizes the significance of customer acquisition and retention in today's competitive marketing landscape.
fromThe Drum1 month agoMarketing techJudge of the day: Aseem Puri, CMO at UnileverAseem Puri emphasizes the importance of consistency and consumer connection in brand-building across diverse global markets.
Marketing techfromThe Drum1 month agoJudge of the day: Eugenia Blackstone, CMO at Iris Powered by GeneraliBalancing performance marketing with brand building is a critical challenge for today's CMOs.
Marketing techfromBusiness Insider1 month agoHow marketers are trying to make themselves recession-proofMarketers feel creative pressure amidst uncertainty, driving the need to prove their value as economic challenges rise.
Marketing techfromCMSWire.com2 weeks agoTurning Customers Into Champions: Your 3-Step Advocacy StrategyCMSWire is a key resource for CMOs and customer experience leaders.
fromCMSWire.com1 month agoMarketing techThe Strategic Advantage of Real-Time Customer Experience AnalyticsCMSWire serves as a vital resource for CMOs and customer experience leaders, offering essential insights and research.
fromThe Drum1 month agoMarketing techJudge of the Day: Alin Dobrea, CMO at ZALORAAlin Dobrea emphasizes the significance of customer acquisition and retention in today's competitive marketing landscape.
fromThe Drum1 month agoMarketing techJudge of the day: Aseem Puri, CMO at UnileverAseem Puri emphasizes the importance of consistency and consumer connection in brand-building across diverse global markets.
Marketing techfromMarTech3 weeks agoHow attribution masks what's actually driving growth | MarTechTraditional attribution fails to show impact on ROI.Understanding attribution misconceptions is critical for marketing executives.Performance marketing can mislead if based solely on attributed outcomes.
Artificial intelligencefromForbes6 months agoCouncil Post: The New CMO Playbook: Leading With AI While Keeping Marketing HumanCMOs should integrate AI while maintaining authentic brand connections.
Artificial intelligencefromForbes4 months agoCouncil Post: Marketing In The Age Of AI: Are You Ready?Marketers must embrace AI to enhance their effectiveness and prepare for potential disruptions to their roles and business models.
Artificial intelligencefromForbes6 months agoCouncil Post: The New CMO Playbook: Leading With AI While Keeping Marketing HumanCMOs should integrate AI while maintaining authentic brand connections.
Artificial intelligencefromForbes4 months agoCouncil Post: Marketing In The Age Of AI: Are You Ready?Marketers must embrace AI to enhance their effectiveness and prepare for potential disruptions to their roles and business models.