Artificial intelligencefromForbes6 months agoCouncil Post: Marketing In The Age Of AI: Are You Ready?Marketers must embrace AI to enhance their effectiveness and prepare for potential disruptions to their roles and business models.
fromThe Drum3 weeks agoMarketing techJudge of the Day: Shalini Seneviratne, marketing director, Kimberly-Clark
fromThe Drum2 months agoMarketing techJudge of the Day: Michael Durey, marketing & strategy director at Samsung Electronics UK
fromThe Drum4 days agoMarketing techDow Jones's Sherry Weiss: Marketing at the speed of the newsroom matters more than ever
Artificial intelligencefromForbes6 months agoCouncil Post: Marketing In The Age Of AI: Are You Ready?Marketers must embrace AI to enhance their effectiveness and prepare for potential disruptions to their roles and business models.
fromThe Drum3 weeks agoMarketing techJudge of the Day: Shalini Seneviratne, marketing director, Kimberly-Clark
fromThe Drum2 months agoMarketing techJudge of the Day: Michael Durey, marketing & strategy director at Samsung Electronics UK
fromThe Drum4 days agoMarketing techDow Jones's Sherry Weiss: Marketing at the speed of the newsroom matters more than ever
Marketing techfromThe Drum3 months agoJudge of the day: Eugenia Blackstone, CMO at Iris Powered by GeneraliBalancing performance marketing with brand building is a critical challenge for today's CMOs.
Marketing techfromBusiness Insider2 months agoHow marketers are trying to make themselves recession-proofMarketers feel creative pressure amidst uncertainty, driving the need to prove their value as economic challenges rise.
Marketing techfromCMSWire.com2 months agoTurning Customers Into Champions: Your 3-Step Advocacy StrategyCMSWire is a key resource for CMOs and customer experience leaders.
fromCMSWire.com2 months agoMarketing techThe Strategic Advantage of Real-Time Customer Experience Analytics
Marketing techfromThe Drum3 months agoJudge of the day: Eugenia Blackstone, CMO at Iris Powered by GeneraliBalancing performance marketing with brand building is a critical challenge for today's CMOs.
Marketing techfromBusiness Insider2 months agoHow marketers are trying to make themselves recession-proofMarketers feel creative pressure amidst uncertainty, driving the need to prove their value as economic challenges rise.
Marketing techfromCMSWire.com2 months agoTurning Customers Into Champions: Your 3-Step Advocacy StrategyCMSWire is a key resource for CMOs and customer experience leaders.
fromCMSWire.com2 months agoMarketing techThe Strategic Advantage of Real-Time Customer Experience Analytics
Marketing techfromMarTech2 months agoHow attribution masks what's actually driving growth | MarTechTraditional attribution fails to show impact on ROI.Understanding attribution misconceptions is critical for marketing executives.Performance marketing can mislead if based solely on attributed outcomes.
Marketing techfromModern Retail2 months agoCMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengthsRetail media advertising is maturing, with marketers reducing budget shares allocated to it as opposed to other channels.Growing retail media networks are leading brands to rethink their advertising strategies and demands for investment.
Marketing techfromForbes4 months agoCouncil Post: Artificial Intelligence: A Creative Renaissance For Global CMOsAI enhances human creativity in marketing, serving as a crucial partner for innovation rather than a competitor.