#cmo-insights tag

3 months ago

Brands are investing in AI-native operating architectures

Most in-housing conversations center on AI for cost savings or data synthesis. That's just hygiene. True differentiation comes when AI agents are woven into the very DNA of a go-to-market engine.

Marketing

fromAbove the Law

4 months ago

Introducing The 2025 Legal Marketing Decision-Makers Survey! - Above the Law

The report provides essential insights for CMOs on law firm marketing strategies in 2025.

fromDigiday

CMOs say AI platforms' low profile at Cannes won't happen again

AI's entry into advertising is imminent, with brands and platforms exploring monetization strategies.

Cannes Lions serves as a critical stage for AI's advertising ambitions.

#marketing-strategy

Marketing tech

Dow Jones's Sherry Weiss: Marketing at the speed of the newsroom matters more than ever

Marketing tech

Judge of the Day: Shalini Seneviratne, marketing director, Kimberly-Clark

Marketing tech

Judge of the Day: Michael Durey, marketing & strategy director at Samsung Electronics UK

Marketing tech

Dow Jones's Sherry Weiss: Marketing at the speed of the newsroom matters more than ever

Marketing tech

Judge of the Day: Shalini Seneviratne, marketing director, Kimberly-Clark

Marketing tech

Judge of the Day: Michael Durey, marketing & strategy director at Samsung Electronics UK

more#marketing-strategy

fromCMSWire.com

Turning Customers Into Champions: Your 3-Step Advocacy Strategy

CMSWire is a key resource for CMOs and customer experience leaders.

fromMarTech

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.

Understanding attribution misconceptions is critical for marketing executives.

Performance marketing can mislead if based solely on attributed outcomes.

fromModern Retail