At Cannes Lions, Dow Jones CMO Sherry Weiss emphasizes the importance of 'marketing at the speed of the newsroom,' advocating it as essential for CMOs in any industry. With a fast-paced geopolitical situation affecting various sectors, she highlights the necessity for marketing teams to produce timely content aligned with current news developments. Weiss explains her approach involves embedding marketing roles within newsrooms for seamless collaboration, enabling content to go live in under 30 minutes while ensuring brand alignment and legality.
"You've got to be able to move in minutes," says Sherry Weiss, CMO of Dow Jones. If your marketing team can't keep up with the newsroom, you're not even at the table.
Weiss argues that moving at the speed of the newsroom is essential for all CMOs. "This is mission critical," especially in a fast-evolving geopolitical landscape that impacts various sectors.
"We need to be live with creative that reflects what's published within 30 minutes," Weiss emphasizes, highlighting the importance of timely content in digital marketing.
Weiss has embedded marketing roles within the newsroom, describing them as "trusted advisors" who have direct access to editors and legal, facilitating swift decision-making.
Collection
[
|
...
]