In early 2025, the Legal Marketing Association and Above the Law launched a survey targeting CMOs and decision-makers in the legal field to uncover critical insights for marketing and business development. By engaging nearly 100 professionals, the report sheds light on strategic priorities within law firms, the adoption of technologies like AI, budget evolution, and effective business development tactics for attorneys. The findings aim to assist CMOs in enhancing decision-making and adapting to the rapidly changing legal marketing landscape.
The report reveals strategic priorities for law firms, emphasizing the role of technology, particularly AI, in enhancing marketing approaches and client acquisition.
CMOs indicate a shift in budgets towards digital tools and AI, reflecting changing market demands and the necessity for innovative marketing strategies.
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