Marketing Roundup: Diverse Leadership, Strategic Pricing, Data-Driven Client Service - Above the LawThe legal marketing landscape is shaped significantly by diverse leadership and innovative strategies that prioritize client service and inclusion.
Today At LMA: Top Picks For Novices, Veterans, And Data JunkiesLegal marketers must understand clients' perspective and challenges.The conference offers different tracks for marketers at different career stages and interests.
Marketing Roundup: Diverse Leadership, Strategic Pricing, Data-Driven Client Service - Above the LawThe legal marketing landscape is shaped significantly by diverse leadership and innovative strategies that prioritize client service and inclusion.
Today At LMA: Top Picks For Novices, Veterans, And Data JunkiesLegal marketers must understand clients' perspective and challenges.The conference offers different tracks for marketers at different career stages and interests.
Marketing Roundup: Generating ROI, Driving Associate Retention, Finding Opportunity In Retirement - Above the LawInvesting in marketing boosts associate retention and provides opportunities during partner retirement.
Legal Marketing Leaders: How Is Your Department Evolving? - Above the LawLegal marketing departments are becoming central to law firm operations due to evolving strategic priorities and technology.
Marketing Roundup: How To Help Lawyers Become Thought LeadersLaw firms must effectively manage the integration of AI tools in their marketing strategies while promoting thought leadership and fostering positive firm culture.
Marketing Roundup: Generating ROI, Driving Associate Retention, Finding Opportunity In Retirement - Above the LawInvesting in marketing boosts associate retention and provides opportunities during partner retirement.
Legal Marketing Leaders: How Is Your Department Evolving? - Above the LawLegal marketing departments are becoming central to law firm operations due to evolving strategic priorities and technology.
Marketing Roundup: How To Help Lawyers Become Thought LeadersLaw firms must effectively manage the integration of AI tools in their marketing strategies while promoting thought leadership and fostering positive firm culture.
Google Drops Minimum Required Budget For Local Service AdsGoogle has eliminated minimum budget requirements for Local Service Ads, raising concerns about market oversaturation and lead quality.
Marketing Roundup: Leadership Styles, Competitive Intelligence, Leveraging TechLegal marketers play a crucial role in developing and launching new legal services by prioritizing client engagement and feedback.
Marketing Roundup: What Clients Really Want, Cross-Firm Relationships, Debates About DEIEmpathy towards client motivations is essential for effective legal services.Cross-firm collaboration significantly enhances client service and retention.Understanding political climate impacts discussions around DEI in law.
Council Post: Long- Vs. Short-Form Blogging: What Law Firms Should KnowBlogs are essential for law firms to establish expertise and attract clients.Long-form posts demonstrate thought leadership and provide SEO advantages.Short-form posts are effective for quick, easily digestible legal information.
Marketing Roundup: Leadership Styles, Competitive Intelligence, Leveraging TechLegal marketers play a crucial role in developing and launching new legal services by prioritizing client engagement and feedback.
Marketing Roundup: What Clients Really Want, Cross-Firm Relationships, Debates About DEIEmpathy towards client motivations is essential for effective legal services.Cross-firm collaboration significantly enhances client service and retention.Understanding political climate impacts discussions around DEI in law.
Council Post: Long- Vs. Short-Form Blogging: What Law Firms Should KnowBlogs are essential for law firms to establish expertise and attract clients.Long-form posts demonstrate thought leadership and provide SEO advantages.Short-form posts are effective for quick, easily digestible legal information.
Techifox Planning to Launch LLA Program to Help Law Firms GrowTechifox's LLA Program offers law firms a unique opportunity to grow and enhance their marketing efforts with proven strategies, ensuring a competitive advantage.
How To Build Your Law Firm's Online ProfileA strong web presence is crucial for entrepreneurial lawyers.Community marketing and social media are effective for law firms.Adhering to ethical guidelines is important when marketing.Rebranding can allow law firms to evolve and attract clients.
How Lawyers Can Master Content Creation: 4 Proven Steps To Boost Your Legal PracticeToday's legal marketing is vastly different from the past, emphasizing social media and approachable content creation for lawyers.
Marketing Roundup: Free Research Tools, Cross-Selling Plans, AI TipsLegal marketers must blend AI and human creativity for effective communications.Understanding clients' needs and relationships is essential for successful legal marketing.
2024 NextGen in PR and Marketing: Lucy Eck - Birmingham Business JournalBuilding meaningful client relationships through innovative and personalized service is crucial for success.
A Lawyer's Guide To Boosting Client Loyalty: The Promised Land For Business DevelopmentFocusing on existing clients is more effective than seeking novel leads.Efficient business development requires identifying and addressing gaps in current practices.
Top Takeaways From LMA 24: Small-Firm Troubleshooting, Finding Success With Client TeamsWithout fundamental problem-solving and client service, marketing technology becomes tactics without a strategy for legal marketers.
Marketing Roundup: ROI Metrics, Logo Lessons, Bios By AIEmphasis on technology in legal marketing including social media analytics, GA4, design, and AI for efficiency.