#legal-marketing
#legal-marketing

3 days ago

3 Questions For A Law Firm Marketing Professional (Part I) - Above the Law

Jonathan Blotner, founder of Blotner Mass Media, specializes in combining digital strategies with traditional marketing to enhance client growth across various fields.

1 week ago

What Today's Rainmakers Know About Client Loyalty And Personal Value - Above the Law

Successful rainmakers earn trust and build loyalty by focusing on client needs and insights rather than their own credentials.

#seo

fromThe Berkshire Eagle

1 week ago

Miami

SEO for Lawyers, Miami Florida: SEO for Lawyers, LLC Expands to Help Attorneys Dominate Local Search

fromForbes

Marketing tech

5 Online Elements To Boost Your Law Firm's SEO

fromThe Berkshire Eagle

1 week ago

Miami

SEO for Lawyers, Miami Florida: SEO for Lawyers, LLC Expands to Help Attorneys Dominate Local Search

fromForbes

Marketing tech

5 Online Elements To Boost Your Law Firm's SEO

more#seo

fromInc

2 weeks ago

Not Every Lead Is a Good Lead for Your Law Firm

Not all leads are equal; targeted client acquisition is crucial for law firms to optimize their success and resources.

Selling Without The Sleaze: What Lawyers Need To Know About Modern Business Development - Above the Law

Lawyers can embrace business development by being clear, trustworthy, and helpful instead of pushy or sales-oriented.

Stat(s) Of The Week: Legal Marketing In The AI Age - Above the Law

54% of legal marketing professionals report increased budgets, while 14% report decreases.

How Consistency Builds Business Growth And Brand Visibility - Above the Law

Consistency is integral to successful legal marketing and practice growth.

fromAol

AI overviews for attorneys: Winning the new search game

AI Overviews are Google's AI-generated answers that appear above traditional organic results, designed to address user queries directly and efficiently.

Law

The Curse Of Sameness: Why Your Elevator Pitch Isn't Working - Above the Law

Lawyers need to identify creative differentiators to stand out in a crowded market.

Introducing The 2025 Legal Marketing Decision-Makers Survey! - Above the Law

The report provides essential insights for CMOs on law firm marketing strategies in 2025.

Marketing tech

fromForbes

The Real Mass Tort Crisis: When Advertising Misleads Instead Of Helps

Advertising is critically important in connecting victims to justice, but current practices often mislead potential clients.

The shift to unfiltered digital advertising has led to increased misinformation and exploitation in legal marketing.

False claims have surged, fueled by misleading advertising for quick profits in the legal sector.

fromSfgate

Video Marketing Strategies for Law Firms: Best Practices Guide

Integrating video into a law firm's marketing strategy is essential for building client trust and improving online visibility.

Social media marketing

Marketing Roundup: Legal Storytelling, Crisis Communication, And Media Relationship Strategies - Above the Law

Effective legal marketing requires maintaining relationships even when declining media opportunities.

Crisis communication training for attorneys is crucial for a firm's public image.

Strong narrative techniques are vital for legal marketing.

Your Law Firm's Website Is Failing You. - Above the Law

Word of mouth remains one of the most powerful sources of new clients, but referrals can result in lost opportunities if firms lack a robust online presence.

Marketing tech

Dragon Lawyers Ordered By Judge To Stop Watermarking Their Complaint With Huge Suit Wearing Dragon - Above the Law

A Michigan law firm, Dragon Lawyers, creatively used images in legal documents, prompting court orders addressing this unconventional practice.

Marketing tech

Elevating Legal Marketing Through Strategy, Coaching, And Technology - Above the Law

Legal marketing is evolving rapidly, necessitating empathy, strategy, collaboration, and technological proficiency.

Coaching lawyers to understand their pain points is essential for effective business development.