#legal-marketing
#legal-marketing
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fromSocial Media Explorer
2 weeks agoBeyond the Billboard: How Lawyers Can Use Social Media to Grow a Local Practice - Social Media Explorer
For many legal professionals, the idea of using social media for marketing can feel, at best, undignified, and at worst, like a potential ethical minefield. The traditional pillars of legal marketing-referrals, networking, and community events-have been the standard for generations. But in 2025, the way potential clients find and vet an attorney has fundamentally changed. Their journey almost always starts with a search engine and a scroll through social media.
Social media marketing
Marketing tech
fromForbes
3 months agoThe Real Mass Tort Crisis: When Advertising Misleads Instead Of Helps
Advertising is critically important in connecting victims to justice, but current practices often mislead potential clients.
The shift to unfiltered digital advertising has led to increased misinformation and exploitation in legal marketing.
False claims have surged, fueled by misleading advertising for quick profits in the legal sector.
Social media marketing
fromAbove the Law
3 months agoMarketing Roundup: Legal Storytelling, Crisis Communication, And Media Relationship Strategies - Above the Law
Effective legal marketing requires maintaining relationships even when declining media opportunities.
Crisis communication training for attorneys is crucial for a firm's public image.
Strong narrative techniques are vital for legal marketing.
Marketing tech
fromAbove the Law
4 months agoElevating Legal Marketing Through Strategy, Coaching, And Technology - Above the Law
Legal marketing is evolving rapidly, necessitating empathy, strategy, collaboration, and technological proficiency.
Coaching lawyers to understand their pain points is essential for effective business development.
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