"Carbonated drink manufacturer SodaStream has turned to former Weight Watchers chief marketing officer Maurice Herrera to lead its own US marketing in the wake of its planned $3.2bn sale to PepsiCo. Herrera is believed to have begun work as US marketing head earlier this month, although neither Herrera nor SodaStream have commented publicly on the move. In his previous role at Weight Watchers Herrera was responsible for advertising, digital, social media, CRM and PR, a skillset which will stand him in good stead"
"According to Herrera's LinkedIn page, he left Weight Watchers in February, ending his three-year spell at the weight loss firm. Earlier Herrera had served as chief marketing officer of healthy foods company Materne, as well as vice-president of of marketing at Perfetti Van Melle, best known for its Mentos and Airheads candy brands."
Maurice Herrera has begun work as SodaStream's US marketing head following his departure from Weight Watchers in February. He was formerly chief marketing officer at Weight Watchers, overseeing advertising, digital, social media, CRM and PR, and previously served as CMO of Materne and VP of marketing at Perfetti Van Melle. Herrera joins as PepsiCo pursues a planned $3.2bn acquisition of SodaStream. PepsiCo aims to use the pairing to expand ways to bring products into consumers' homes and to advance a purpose-driven sustainability push. Neither Herrera nor SodaStream has commented publicly on the appointment. Outgoing PepsiCo chief executive Indra Nooyi described the pairing as an "inspired match".
Read at The Drum
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