"Blasto, a full-scale programmatic advertising ecosystem and long-standing advocate for transparency and innovation, announces the newest episode of its fast-growing Ad Tech Woman Power initiative, a project designed to amplify the stories and leadership journeys of women shaping the global programmatic landscape. Created to highlight voices often overlooked in a male-dominated industry, the initiative features concise, intimate interviews built around five thoughtful questions. These discussions dig into personal turning points, career evolution, industry challenges, and the rapidly changing nature of ad tech leadership."
"Today, Blasto is proud to release a new episode spotlighting Michelle Bugante, globalmarketing manager at AlgoriX. New episode: Featuring Michelle Bugante, global marketing manager at AlgoriX In this conversation, Michelle shares: Why programmatic is becoming increasingly specialised and why differentiation nowdepends on precision, trust, and transparency. The toughest moment in her marketing career - the one that forced her to pause,recalibrate, and grow. And the leader she'd love to meet over dinner: Zaria Parvez, the creative mind behindDuolingo's viral social personality."
Blasto operates Ad Tech Woman Power to amplify women leaders shaping the global programmatic landscape through concise, intimate interviews built around five questions. Episodes explore specialization, career turning points, industry challenges, and evolving leadership demands in ad tech. The newest episode features Michelle Bugante of AlgoriX on increased programmatic specialization, the importance of precision, trust, and transparency, a pivotal career pause that led to recalibration and growth, and admiration for Zaria Parvez’s creative leadership. Earlier episodes profile Marta Grgurović on career development from a small marketing team, Ekaterina Vagner on community-driven leadership and representation, and Helen Mussard on industry transitions and leadership.
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