"I've spent my career at the intersection of innovation, culture and storytelling, building platforms that empower people to create and connect in new ways. Joining Nu is an incredible opportunity to apply that same lens to the financial world."
"[Nubank has] been on the cutting edge of technology since day one, and they've never seemed afraid to experiment or challenge traditional banking norms. When you look at how they've approached the banking landscape overall, bringing in [Farrell represents] a fresh and somewhat risky move."
Nubank appointed Kim Farrell as global marketing director following her two-plus years leading creators at TikTok. Farrell will oversee global brand architecture, governance, campaigns, and partnerships while reporting to co-founder and U.S. CEO Cristina Junqueira from Miami. The hire represents a geographic return for Farrell, who previously led TikTok's Latin America marketing from São Paulo. Nubank, also based in São Paulo, recently received conditional approval for a U.S. national banking license and plans to offer deposit accounts, credit cards, lending, and digital asset custody. Industry observers view the appointment as a strategic and somewhat unconventional move reflecting Nubank's commitment to innovation and challenging traditional banking norms.
Read at www.bankingdive.com
Unable to calculate read time
Collection
[
|
...
]