"From our first meeting with Theo, we were instantly impressed with his overall marketing experience in both exhibition and advocacy. His creative acumen and strategic insight, not to mention his passion and love of the movies, were obvious and we are thrilled to see him apply those skills to advance this amazing industry forward,"
"I've spent a good portion of my career getting audiences excited about going to the movies because I believe deeply in the power of the shared theatrical experience. Cinema United's mission to unite and promote the industry couldn't be more urgent or inspiring,"
Cinema United has appointed Theo George as Director of Marketing, based in Los Angeles, reporting to chief communications officer Andrew Stewart. He will manage social media, brand marketing, campaign and project management, and creative leadership for Cinema United and its CinemaCon showcase. He will develop and execute comprehensive social media strategy and oversee growth of consumer interactions through year-round marketing activations and targeted brand and media partnerships. George previously served as Cinema Marketing Manager for BAM, Marketing Director for the Maryland Film Festival, and Digital Strategist for the National Center for Transgender Equality. His work will focus on audience engagement and revenue growth through data-driven campaigns.
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