Traditionally, marketing has emphasized external messaging, yet a recent study by Brandpie highlights the necessity for CMOs to pivot towards internal culture. The study involved CMOs from 50 notable companies, revealing unanimous agreement on aligning internal culture with external brand perceptions. Satisfied employees are crucial in shaping customer experiences and enhancing brand value. CMOs' storytelling and messaging expertise can aid HR in improving employee recruitment and development experiences. By collaborating, CMOs and HR can build a company culture that resonates with brand values, ensuring consistency and a positive employer reputation.
Marketers have traditionally focused on external messaging, but a new study shows CMOs should also lead internal culture for brand alignment.
Employee experience is vital for brands as satisfied employees reinforce brand value, impacting customer perceptions and overall business success.
The report emphasizes that 100% of CMOs agree on the importance of aligning external brand promises with internal company culture.
CMOs possess storytelling and messaging skills that can enhance employee experience, which is critical for attracting and retaining talent.
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