Rubrik is currently experiencing rapid growth, but this expansion is accompanied by significant pressure on channel saturation and go-to-market efficiency. High sales and marketing expenses can lead to concerns about customer acquisition costs (CAC), especially if the payback period extends or sales cycles become longer, particularly in regulated sectors. This scenario poses a risk of raising questions among investors regarding whether the company's growth is sustainable or too costly in the long run.
Rubrik's rapid scaling comes with challenges, particularly in the realm of channel saturation and marketing efficiency, where high customer acquisition costs are a concern.
If customer acquisition cost payback extends or sales cycles become longer, it may lead to investor skepticism regarding the sustainability of Rubrik's growth strategy.
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