The direct-to-consumer (D2C) model has evolved, compelling brands to expand their presence beyond traditional storefronts. Amazon is increasingly recognized as a valuable marketplace for D2C brands. By leveraging Amazon, brands like Allbirds and Glossier can access a broad consumer base, establishing trust and reducing barriers for potential buyers. This platform offers vast customer acquisition potential, increased visibility for product launches, and positions D2C brands in front of buyers ready to make purchases. Successful strategies treat Amazon as a pivotal part of a multi-channel approach, rather than an alternative channel.
D2C brands now consider Amazon a vital platform, enhancing their reach and customer acquisition by tapping into the marketplace's extensive customer base.
Successful D2C brands view Amazon not merely as a fallback, but rather as an integral part of their omnichannel strategy.
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