"The biggest challenge for CMOs today is balancing short-term performance marketing with long-term brand building to ensure ongoing brand growth."
"Marketers can demonstrate their value at the C-suite level by aligning metrics with business objectives and fostering strong relationships with key leadership."
Eugenia Blackstone, Chief Marketing Officer at Iris Powered by Generali, emphasizes the challenges CMOs face in balancing short-term performance marketing with long-term brand growth. As a judge for The Drum Marketing Awards, she provides insights on maintaining a consistent brand across markets and aligning marketing metrics with broader business objectives. She points out the importance of strong relationships with C-suite executives and the need for marketers to demonstrate their value by showing true brand value rather than just product features.
Read at The Drum
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