Eugenia Blackstone, Chief Marketing Officer at Iris Powered by Generali, emphasizes the challenges CMOs face in balancing short-term performance marketing with long-term brand growth. As a judge for The Drum Marketing Awards, she provides insights on maintaining a consistent brand across markets and aligning marketing metrics with broader business objectives. She points out the importance of strong relationships with C-suite executives and the need for marketers to demonstrate their value by showing true brand value rather than just product features.
The biggest challenge for CMOs today is balancing short-term performance marketing with long-term brand building to ensure ongoing brand growth.
Marketers can demonstrate their value at the C-suite level by aligning metrics with business objectives and fostering strong relationships with key leadership.
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