#the-drum-awards

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Marketing tech
fromThe Drum
1 month ago

Judge of the day: Eugenia Blackstone, CMO at Iris Powered by Generali

Balancing performance marketing with brand building is a critical challenge for today's CMOs.
fromThe Drum
2 weeks ago
Marketing tech

Judge of the Day: Wendy Duggan, director of marketing at Primark

Wendy Duggan emphasizes the importance of ROI measurement and maintaining brand consistency across global markets as key challenges for CMOs.
fromThe Drum
2 weeks ago
Media industry

Judge of the Day: Hasbro's Jessica Murphy, VP of The Drum Awards for Marketing jury

Hasbro's marketing focuses on play as a means of emotional connection, but concerns arise about the industry's shift toward data-driven strategies undermining creativity.
Marketing tech
fromThe Drum
1 month ago

Judge of the day: Eugenia Blackstone, CMO at Iris Powered by Generali

Balancing performance marketing with brand building is a critical challenge for today's CMOs.
fromThe Drum
2 weeks ago
Marketing tech

Judge of the Day: Wendy Duggan, director of marketing at Primark

Wendy Duggan emphasizes the importance of ROI measurement and maintaining brand consistency across global markets as key challenges for CMOs.
fromThe Drum
2 weeks ago
Media industry

Judge of the Day: Hasbro's Jessica Murphy, VP of The Drum Awards for Marketing jury

Hasbro's marketing focuses on play as a means of emotional connection, but concerns arise about the industry's shift toward data-driven strategies undermining creativity.
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