Judge of the Day: Hasbro's Jessica Murphy, VP of The Drum Awards for Marketing jury
Hasbro's marketing focuses on play as a means of emotional connection, but concerns arise about the industry's shift toward data-driven strategies undermining creativity.
Judge of the Day: Hasbro's Jessica Murphy, VP of The Drum Awards for Marketing jury
Hasbro's marketing focuses on play as a means of emotional connection, but concerns arise about the industry's shift toward data-driven strategies undermining creativity.