Judge of the day: Eugenia Blackstone, CMO at Iris Powered by GeneraliBalancing performance marketing with brand building is a critical challenge for today's CMOs.
More than 60 CMOs gather in London to judge The Drum Awards for Marketing EMEAChief marketing officers from top brands gather for live judging session at The Drum Awards Marketing EMEA 2024.
Judge of the day: Eugenia Blackstone, CMO at Iris Powered by GeneraliBalancing performance marketing with brand building is a critical challenge for today's CMOs.
More than 60 CMOs gather in London to judge The Drum Awards for Marketing EMEAChief marketing officers from top brands gather for live judging session at The Drum Awards Marketing EMEA 2024.
Disney's marketing boss, Angela Affinita, on the art of brand storytelling in 2025Brand storytelling is evolving to leverage diverse platforms and strategies in a saturated media landscape.
Marketing goes much deeper than just selling crayons, says Crayola CMO Vicky LozanoCrayola's mission is to foster children's creativity beyond just selling art supplies.
Disney's marketing boss, Angela Affinita, on the art of brand storytelling in 2025Brand storytelling is evolving to leverage diverse platforms and strategies in a saturated media landscape.
Marketing goes much deeper than just selling crayons, says Crayola CMO Vicky LozanoCrayola's mission is to foster children's creativity beyond just selling art supplies.
Disney marketing director Angela Affinita on the art of brand storytelling in 2025Storytelling is essential for brands to connect with audiences amid a complex media landscape.
Learn how Audi's fan-made farewell for the iconic R8 model drove engagementAudi's 'The Last Lap' campaign creatively engaged R8 fans by allowing them to direct the farewell video, enhancing emotional connection and brand loyalty.