Aldi's innovative marketing strategies have effectively engaged audiences and resulted in significant profitability.
Why we're awarding two Best of Shows at this year's Brand Impact Awards
The Brand Impact Awards recognizes two distinct categories with two Best of Show Awards, acknowledging the differences between campaign storytelling and identity systems.
4 times Aldi nailed branding
Aldi's innovative marketing strategies have effectively engaged audiences and resulted in significant profitability.
Why we're awarding two Best of Shows at this year's Brand Impact Awards
The Brand Impact Awards recognizes two distinct categories with two Best of Show Awards, acknowledging the differences between campaign storytelling and identity systems.
Unleashing IT Superpowers with IT Hero - Social Media Explorer
ScreenCloud's IT Hero campaign celebrates IT professionals as vital, often overlooked contributors to workplace efficiency and communication.
How to Create a Marketing Calendar in 2025 (With Free Templates)
Marketing calendars are essential for alignment and organization within marketing teams to ensure successful campaign execution.
New calls for more buses on 'ghost' route that is useless for the school run
The 603 bus service between Swiss Cottage and Muswell Hill needs scheduling adjustments to better serve schoolchildren.
Councillors are committed to reviewing proposals to increase bus frequency.
Briton, 18, on bail over Dubai sex with girl, 17
Marcus Fakana, an 18-year-old British man, faces a one-year prison sentence in Dubai for a sexual relationship with a 17-year-old girl, highlighting legal conflicts.
Trump's and Biden's Advisers Had the Same Problem: a Stubborn Candidate
Campaign aides to Biden and his predecessor describe a sense of sidelining and trauma reflecting the impact of leadership styles on political dynamics.
Trump is safe, his campaign says, after a shooting is reported at his golf course.
JD Vance's false claims about Haitian migrants are strategic narratives to garner media attention for American immigration concerns.
Who is the real JD Vance? And 4 other takeaways from the vice-presidential debate
The vice-presidential debate is unlikely to influence the presidential race, as VPs mostly aim to avoid harm in campaigns.
Germany: SPD's EU election candidate attacked in Dresden DW 05/04/2024
Violence against politicians highlights threats in political campaigns.
A Stunning Non-Endorsement, World Series Walk-Off Calls, and a Visit to the Set of 'Good Morning Football'
Political candidates face challenges with non-endorsements while leveraging events to gain public interest during campaigns.
Letters: Firing a disservice
Firing Santa Clara County Superintendent Mary Ann Dewan undermines children's interests and reflects political agendas over educational priorities.
Trump's and Biden's Advisers Had the Same Problem: a Stubborn Candidate
Campaign aides to Biden and his predecessor describe a sense of sidelining and trauma reflecting the impact of leadership styles on political dynamics.
Trump is safe, his campaign says, after a shooting is reported at his golf course.
JD Vance's false claims about Haitian migrants are strategic narratives to garner media attention for American immigration concerns.
Who is the real JD Vance? And 4 other takeaways from the vice-presidential debate
The vice-presidential debate is unlikely to influence the presidential race, as VPs mostly aim to avoid harm in campaigns.
Germany: SPD's EU election candidate attacked in Dresden DW 05/04/2024
Violence against politicians highlights threats in political campaigns.
A Stunning Non-Endorsement, World Series Walk-Off Calls, and a Visit to the Set of 'Good Morning Football'
Political candidates face challenges with non-endorsements while leveraging events to gain public interest during campaigns.
Letters: Firing a disservice
Firing Santa Clara County Superintendent Mary Ann Dewan undermines children's interests and reflects political agendas over educational priorities.
Are There 9,000 Google Ads Campaigns Created Every Second?
Google Ads may see 9,000 campaigns created per second based on sequential ID calculations, affecting CPC rates significantly.
Why 'Should've Gone to Specsavers' is still going strong some 20 years later
Specsavers has successfully incorporated humor into its brand identity through its iconic slogan and witty campaigns.
Their latest spot, 'Airport,' relies on visual and physical comedy and aims to create enjoyment for viewers.
Best Ads of the Week: 805 Beer empowers women & Barbardo's fights child poverty
B&Q promotes DIY with motivational billboards
Manscaped focuses on male grooming with cheeky 'boys' ad
Dave & Buster's advocates for inclusive Spring Break
Under the Hood of Tesla's Fleeting Foray Into Ads
Tesla's marketing team didn't get to launch significant campaigns before being laid off.
Best Ads of the Week: PNC backs 'boring' banking & Adidas supports student-athletes
Breast Cancer Now's emotional 'Gallery of Hope' campaign emphasizes the value of time for those with incurable secondary cancer.
Lean Cuisine's 'You Have Good Taste' campaign features Regina Hall's voice to encourage shoppers in a unique way.
The world's most-awarded entertainment campaigns
BBDO Toronto's 'Missing Matoaka' for Muskrat, VML Mexico's 'Shout' for Movistar, and Penguin Random House's 'The Unburnable Book' by Rethink were the top campaigns in 2023.
Are There 9,000 Google Ads Campaigns Created Every Second?
Google Ads may see 9,000 campaigns created per second based on sequential ID calculations, affecting CPC rates significantly.
Why 'Should've Gone to Specsavers' is still going strong some 20 years later
Specsavers has successfully incorporated humor into its brand identity through its iconic slogan and witty campaigns.
Their latest spot, 'Airport,' relies on visual and physical comedy and aims to create enjoyment for viewers.
Best Ads of the Week: 805 Beer empowers women & Barbardo's fights child poverty
B&Q promotes DIY with motivational billboards
Manscaped focuses on male grooming with cheeky 'boys' ad
Dave & Buster's advocates for inclusive Spring Break
Under the Hood of Tesla's Fleeting Foray Into Ads
Tesla's marketing team didn't get to launch significant campaigns before being laid off.
Best Ads of the Week: PNC backs 'boring' banking & Adidas supports student-athletes
Breast Cancer Now's emotional 'Gallery of Hope' campaign emphasizes the value of time for those with incurable secondary cancer.
Lean Cuisine's 'You Have Good Taste' campaign features Regina Hall's voice to encourage shoppers in a unique way.
The world's most-awarded entertainment campaigns
BBDO Toronto's 'Missing Matoaka' for Muskrat, VML Mexico's 'Shout' for Movistar, and Penguin Random House's 'The Unburnable Book' by Rethink were the top campaigns in 2023.
How E.l.f. Became Beauty's Most Innovative Marketing Machine
E.l.f. Beauty has shifted marketing paradigms through innovative campaigns and a deep understanding of customer sentiment, achieving significant engagement and inclusivity.
Everything You Need to Know About Webinar Marketing
Webinars provide a low-cost, engaging way to generate leads and educate customers.
Effective webinar marketing is crucial for boosting attendance and spreading your message.
World Creative Rankings 2024: the most creative agencies in the US revealed
DDB Chicago named the most-awarded agency in the United States in The Drum's World Creative Rankings 2024.
FCB New York and We Believers also among the top three most-awarded agencies in the US.
Three entertainment brands that claimed the throne at The Drum Marketing Awards 2023
Entertainment categories were competitive globally.
Innovative campaigns by agencies led to successful outcomes.
How E.l.f. Became Beauty's Most Innovative Marketing Machine
E.l.f. Beauty has shifted marketing paradigms through innovative campaigns and a deep understanding of customer sentiment, achieving significant engagement and inclusivity.
Everything You Need to Know About Webinar Marketing
Webinars provide a low-cost, engaging way to generate leads and educate customers.
Effective webinar marketing is crucial for boosting attendance and spreading your message.
World Creative Rankings 2024: the most creative agencies in the US revealed
DDB Chicago named the most-awarded agency in the United States in The Drum's World Creative Rankings 2024.
FCB New York and We Believers also among the top three most-awarded agencies in the US.
Three entertainment brands that claimed the throne at The Drum Marketing Awards 2023
Entertainment categories were competitive globally.
Innovative campaigns by agencies led to successful outcomes.
The world's most-awarded health & pharma campaigns
Highlight of top awarded Health & Pharma campaigns in World Creative Rankings 2024.
New York's presidential primary has not always been so irrelevant
New York's primary in April 2016 was highly consequential for both Democrats and Republicans.
Hillary Clinton and Donald Trump secured victories in the New York primary on their way to winning their party's nominations.
Best Ads of the Week: Honoring Holocaust Memorial Day & Acid Attack Victims
BLK encourages Black women to celebrate their true identities
Kawasaki unveils Super Bowl commercial debut
Democrats wanted an agreement on using artificial intelligence. It went nowhere
The Democratic National Committee proposed guidelines for responsible AI use in campaigns, but faced pushback from committee officials concerned about hindering AI deployment.
Join Us: Brownstoner's Digital Sales Team Is Growing!
Digital media company seeks salespeople for news and lifestyle websites.
Shooting Plunges an Already Tumultuous Campaign Into Shock and Uncertainty
The assassination attempt of Donald J. Trump during a rally in Pennsylvania shocked the 2024 presidential race, leading to a halt in campaign activities and heightened security measures.
Big Tech Is Giving Campaigns Both the Venom and the Antidote for GenAI
Training on AI tools for campaigns is crucial to prevent future issues.