#campaigns
#campaigns

Under the Hood of Tesla's Fleeting Foray Into Ads

Tesla's marketing team didn't get to launch significant campaigns before being laid off. [ more ]

The Drum

The world's most-awarded entertainment campaigns

BBDO Toronto's 'Missing Matoaka' for Muskrat, VML Mexico's 'Shout' for Movistar, and Penguin Random House's 'The Unburnable Book' by Rethink were the top campaigns in 2023. [ more ]

The Drum

Best Ads of the Week: PNC backs 'boring' banking & Adidas supports student-athletes

Breast Cancer Now's emotional 'Gallery of Hope' campaign emphasizes the value of time for those with incurable secondary cancer.

Lean Cuisine's 'You Have Good Taste' campaign features Regina Hall's voice to encourage shoppers in a unique way. [ more ]

The Drum

2 months ago

Best Ads of the Week: 805 Beer empowers women & Barbardo's fights child poverty

B&Q promotes DIY with motivational billboards

Manscaped focuses on male grooming with cheeky 'boys' ad

Dave & Buster's advocates for inclusive Spring Break [ more ]

The Drum

Online marketing

Why 'Should've Gone to Specsavers' is still going strong some 20 years later

Specsavers has successfully incorporated humor into its brand identity through its iconic slogan and witty campaigns.

Their latest spot, 'Airport,' relies on visual and physical comedy and aims to create enjoyment for viewers. [ more ]

The Drum

Three entertainment brands that claimed the throne at The Drum Marketing Awards 2023

Entertainment categories were competitive globally.

Innovative campaigns by agencies led to successful outcomes. [ more ]

The Drum

2 months ago

World Creative Rankings 2024: the most creative agencies in the US revealed

DDB Chicago named the most-awarded agency in the United States in The Drum's World Creative Rankings 2024.

FCB New York and We Believers also among the top three most-awarded agencies in the US. [ more ]

Hubspot

2 months ago

Everything You Need to Know About Webinar Marketing

Webinars provide a low-cost, engaging way to generate leads and educate customers.

Effective webinar marketing is crucial for boosting attendance and spreading your message. [ more ]

moremarketing

www.dw.com

1 week ago

Germany news

Germany: SPD's EU election candidate attacked in Dresden DW 05/04/2024

Violence against politicians highlights threats in political campaigns. [ more ]

The Drum

2 weeks ago

The world's most-awarded health & pharma campaigns

Highlight of top awarded Health & Pharma campaigns in World Creative Rankings 2024. [ more ]

The Drum

Best Ads of the Week: Honoring Holocaust Memorial Day & Acid Attack Victims

BLK encourages Black women to celebrate their true identities

Kawasaki unveils Super Bowl commercial debut [ more ]

The Drum

Best Ads of the Week: Magnum's anti-copycat ad & Elf's true crime mockumentary

Pepsi encourages millennials to 'get wild' with their campaign promoting Pepsi Wild Cherry soda.

Ikea creates a spoof brand called Eureka Spiritsis to tease customers before revealing it's actually Ikea. [ more ]

Digiday

Innovid study examines impact of measurement and optimization gaps across CTV campaigns

Advertisers are facing challenges in measuring and optimizing campaigns across different platforms and services.

A disconnect exists between measuring performance on one platform and optimizing on another, leading to poor ad performance and less effective ROI. [ more ]

Hubspot

AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]

AI marketing campaigns can help save time and react quickly to changes in the market.

AI tools can spark fresh ideas and provide inspiration for marketing campaigns. [ more ]

The Drum

'It's like our Google': How PepsiCo is using its AI tool Ada in ad campaigns

PepsiCo's centralized digital platform, Ada, uses AI to inform campaigns for brands like Walkers and Pepsi.

Ada helps test creative ideas and ensure they have the right impact in the market.

Using Ada saves PepsiCo time and allows them to test ads in-house rather than relying on external partners. [ more ]

Board Game Quest

Video games

Crowdfunding Quest - 4/15/24

Crowdfunding Quest features new board game campaigns weekly. [ more ]

Spectrumlocalnews

New York City

New York's presidential primary has not always been so irrelevant

New York's primary in April 2016 was highly consequential for both Democrats and Republicans.

Hillary Clinton and Donald Trump secured victories in the New York primary on their way to winning their party's nominations. [ more ]

www.mercurynews.com

Golden State Warriors

Steph Curry isn't running from a future in politics. What do experts think of his chances?

Steph Curry expressed interest in a potential future political career.

Curry's civic engagement work sets a foundation for a future in politics. [ more ]

The Drum

Online marketing

Best Ads of the Week: Magnum's anti-copycat ad & Elf's true crime mockumentary

Pepsi encourages millennials to 'get wild' with their campaign promoting Pepsi Wild Cherry soda.

Ikea creates a spoof brand called Eureka Spiritsis to tease customers before revealing it's actually Ikea. [ more ]

The Drum

Online marketing

Best Ads of the Week: Magnum's anti-copycat ad & Elf's true crime mockumentary

Pepsi encourages millennials to 'get wild' with their campaign promoting Pepsi Wild Cherry soda.

Ikea creates a spoof brand called Eureka Spiritsis to tease customers before revealing it's actually Ikea. [ more ]

Berlin Startup Jobs

4 months ago

Berlin

Job Vacancy: Digital Marketing Manager (d/m/w) // kreuzwerker GmbH | Marketing & Communications Jobs | Berlin Startup Jobs

Kreuzwerker is looking for a Digital Marketing Manager to design and develop campaigns for various business goals.

The company offers a modern and respectful work environment with a focus on professional development. [ more ]

The Sacramento Bee

California

California consumers are angry over high prices. How Republicans will take advantage

Prices have increased 17.6% since Joe Biden became president, the highest in the first 34 months since Jimmy Carter's presidency.

California Republicans plan to use high prices and inflation as a campaign weapon against Biden and Democrats in the 2024 elections. [ more ]

Hubspot

AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]

AI marketing campaigns can help save time and react quickly to changes in the market.

AI tools can spark fresh ideas and provide inspiration for marketing campaigns. [ more ]

Hubspot

AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]

AI marketing campaigns can help save time and react quickly to changes in the market.

AI tools can spark fresh ideas and provide inspiration for marketing campaigns. [ more ]

TobyWalsh 6 months ago

We warned you.

Is Argentina the First A.I. Election?
The two men jostling to be the countryâs next president are using artificial intelligence to create images and videos to promote themselves and attack each other. #AI

https://t.co/DnGLifD15Y

www.nytimes.com

6 months ago

Is Argentina the First A.I. Election?

A.I. technology is being used in Argentina's election campaign to doctor images and videos and create new ones.

The use of A.I. in campaigns raises questions about the authenticity of content and the impact on democratic elections.

Experts liken the rise of A.I. in politics to the early days of social media, with both promising opportunities and potential risks. [ more ]

www.nytimes.com

6 months ago

Is Argentina the First A.I. Election?

A.I. technology is being used in Argentina's election campaign to doctor images and videos and create new ones.

The use of A.I. in campaigns raises questions about the authenticity of content and the impact on democratic elections.

Experts liken the rise of A.I. in politics to the early days of social media, with both promising opportunities and potential risks. [ more ]

www.nytimes.com

6 months ago