Research indicates that nearly half of parents and caregivers lack confidence in deciphering the digital language of children. Tesco Mobile has launched a campaign to assist parents in understanding children's online communication, as concerns about online safety intensify. The campaign employs outdoor, radio, and display ads to translate popular terms used by youth, enabling parents to engage in vital conversations about safety. Uche Ezugwu, BBH creative director, emphasizes the urgency of these discussions for the welfare of children online.
Younger generations communicate in a language that many parents and caregivers find confusing, creating a gap in understanding that can affect online safety discussions.
Tesco Mobile's campaign aims to equip parents to decode children's online language and initiate discussions about safety, reflecting rising concerns about digital communication.
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