Häagen-Dazs targets ice cream enthusiasts seeking quality indulgence, a broad and appealing audience. The brand launched its 'Slow' campaign during the Super Bowl, featuring Vin Diesel and Michelle Rodriguez enjoying ice cream. Häagen-Dazs invests in both linear and streaming media, recognizing the effectiveness of linear TV for live sporting events. The campaign is strategically promoted across various channels, with a consistent creative message while adapting content for digital platforms to engage viewers effectively.
Häagen-Dazs believes its audience is anyone who loves ice cream and desires high-quality products, a demographic that is, indeed, remarkably broad.
To reinforce its 'Slow' campaign, Häagen-Dazs aired a Super Bowl ad featuring Vin Diesel and Michelle Rodriguez, promoting the idea of savoring life.
Häagen-Dazs maintains a dual approach by investing in both linear TV and streaming platforms, targeting specific audiences effectively for maximum reach.
The 'Slow' campaign is activated across various channels, featuring digital adaptations to keep the creative consistent while still appealing to diverse viewer habits.
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