Google Announces New Shorts-Focused Video Ad Options
Briefly

"Using creator videos in your ad campaigns can improve performance. In fact, based on internal data, partnership ads that live on the creator's channel drove up to 20% higher conversions on the Shorts feed than ads with advertiser branding alone."
"Already available for Video Reach Campaigns, format buying controls are now available around the world on Video View Campaigns. We're also in the early stages of piloting Shorts-only buying in Demand Gen with a limited set of advertisers for their performance goals."
Read at Social Media Today
[
|
]