#shorts

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Marketing tech
fromDigiday
2 months ago

How YouTube Shorts revenue compares to long-form video revenue for creators

YouTube Shorts revenue for creators still significantly lags behind long-form content revenue, causing challenges for short-form creators.
Social media marketing
fromVariety
1 week ago

YouTube CEO Says Revenue From Its TikTok-Like Shorts Videos Is at Parity With Core YouTube in U.S., Other Countries

YouTube Shorts is now monetizing at a rate comparable to or exceeding core YouTube in several countries.
The platform has seen increased viewer engagement, particularly among younger users, with Shorts usage rising significantly.
Media industry
fromForbes
1 month ago

YouTube Just Changed What A 'View' Means - But Don't Celebrate Just Yet

YouTube Shorts adjusts view count definition, inflating numbers without increasing actual audience engagement.
Media industry
fromLindsey Gamble
1 day ago

YouTube Shorts Revenue Matches Long-Form Video in Several Countries - Lindsey Gamble

YouTube Shorts now matches long-form video revenue per watch hour in several countries, showcasing effective monetization and growth.
Marketing tech
fromEngadget
1 month ago

YouTube is updating the Shorts video editor to make it a better alternative to TikTok

YouTube is enhancing its Shorts video editor with features to rival TikTok and Instagram Reels, including AI tools and enhanced editing capabilities.
Marketing tech
fromDigiday
2 months ago

How YouTube Shorts revenue compares to long-form video revenue for creators

YouTube Shorts revenue for creators still significantly lags behind long-form content revenue, causing challenges for short-form creators.
Social media marketing
fromVariety
1 week ago

YouTube CEO Says Revenue From Its TikTok-Like Shorts Videos Is at Parity With Core YouTube in U.S., Other Countries

YouTube Shorts is now monetizing at a rate comparable to or exceeding core YouTube in several countries.
The platform has seen increased viewer engagement, particularly among younger users, with Shorts usage rising significantly.
Media industry
fromForbes
1 month ago

YouTube Just Changed What A 'View' Means - But Don't Celebrate Just Yet

YouTube Shorts adjusts view count definition, inflating numbers without increasing actual audience engagement.
Media industry
fromLindsey Gamble
1 day ago

YouTube Shorts Revenue Matches Long-Form Video in Several Countries - Lindsey Gamble

YouTube Shorts now matches long-form video revenue per watch hour in several countries, showcasing effective monetization and growth.
Marketing tech
fromEngadget
1 month ago

YouTube is updating the Shorts video editor to make it a better alternative to TikTok

YouTube is enhancing its Shorts video editor with features to rival TikTok and Instagram Reels, including AI tools and enhanced editing capabilities.
Fashion & style
fromWho What Wear
1 week ago

My Legs Haven't Seen the Sun in Months-9 Shorts Trends That Convinced Them to Make an Appearance

Shorts can elevate casual looks, adding playfulness and sophistication, making them a summer wardrobe essential.
fromSocial Media Today
6 months ago

Google Announces New Shorts-Focused Video Ad Options

"Using creator videos in your ad campaigns can improve performance. In fact, based on internal data, partnership ads that live on the creator's channel drove up to 20% higher conversions on the Shorts feed than ads with advertiser branding alone."
Marketing
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