"We've heard from our community that watching reels together is more fun, and this test is designed to learn which features make that experience work best on TV. Reels are grouped into channels that match your interests, including new music, sports highlights, hidden travel gems, trending moments, and more." YouTube has ouTube is now previously reported that its users now watch more than a billion hours of YouTube content on their home TV sets every day,"
"YouTube has ouTube is now previously reported that its users now watch more than a billion hours of YouTube content on their home TV sets every day, while views of Shorts on TV grew by 100% over the past year. According to Nielsen, Y the top streaming platform by watch time in the U.S., with almost as much watch time as both Netflix and Disney+ combined."
"YouTube offers a wide range of content via its CTV app, with podcasts also seeing significant growth in CTV consumption . YouTube also offers movies, and links to other streaming services. So YouTube clearly has a larger and more viable offering on this front, and it'll be interesting to see if IG can compete with only Reels as the key offering."
Instagram is testing a TV experience that groups Reels into interest-based channels such as new music, sports highlights, travel gems, and trending moments to enable shared viewing. YouTube reports over a billion hours watched daily on home TV sets and a 100% year-over-year increase in Shorts views on TV. Nielsen places YouTube as the top U.S. streaming platform by watch time, nearly matching Netflix and Disney+ combined. YouTube’s CTV app includes podcasts, movies, and links to other streaming services, giving it a broader offering. Instagram TV supports pairing with IG accounts and up to five household accounts for TV viewing.
Read at Social Media Today
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