#search-filters

#search-filters

Nikita Bier described the custom timelines feature as 'one of the biggest changes to X' and a 'huge undertaking' that required 'many months' of development.

Yahoo's big AI play is, in many ways, actually a return to the company's roots. Three decades ago, Yahoo was known as "Jerry's guide to the world wide web," and was designed as a sort of all-encompassing portal to help people find good stuff on an increasingly large, hard-to-parse internet. In the early aughts, the rise of web search more or less obviated that whole idea. But now, Yahoo thinks, we've come back around.

Several weeks after Google rolled out support for Preferred Sources globally, Google added official help documentation for site owners to use to help them understand what it is all about and how to encourage their readers to subscribe to your site as a preferred source. In December, Google rolled out Preferred sources globally after rolling it out in the US and India in August and beta testing it in June. Now the new help documentation is available here if you need it.

Google seems to be rolling out colorful sections in the knowledge panels. Sometimes you will see gray, sometimes blue, sometimes orange and sometimes green and maybe more. But those table elements on the right are new. We saw this on mobile over a decade ago, so this does seem new, especially on desktop.

When AI tools started taking off, Google faced a serious problem: the risk of its search results being flooded with AI-generated spam. If left unchecked, the world's most-used search engine would lose trust - and with it, revenue. Search drives almost 57% of Alphabet's income, totaling over $198bn annually. And that revenue was at risk. AI spam isn't like old-school SEO spam. It's better written, harder to detect, and convincing enough to fool algorithms.

Bing Search has rolled out what it calls multi-turn search in Bing globally. This is something we saw Microsoft Bing test back in June, when we saw a floating Copilot follow up search box at the footer of the Bing search results page show up as you scroll. It is now globally live for all to use. Jordi Ribas, CVP, Head of Search at Microsoft, posted this news on X - he said, "After shipping in the US last year, multi-turn search in Bing is now available worldwide." Interesting name for it, "multi-turn search."

Peec AI ranks first for enterprises due to multi-LLM coverage, daily prompt scale, citation intelligence, and unlimited seats. Enterprise teams track AI search visibility to measure brand presence, sentiment, and citations across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. Prompt-level tracking at scale reveals share of voice, source attribution, and daily shifts across multiple large language models. Evaluation covered 30+ platforms tested during late 2025 and early 2026 using live prompts, verified pricing, and production data.

Traffic. Focusing on traffic obscures the purpose of AI answers: to satisfy a need on-site, not to generate clicks. AI-generated solutions do not typically include links to branded websites. Google's AI Overviews, for example, sometimes links product names to organic search listings. Thus visibility does not equate to traffic. A merchant's products could appear in an AI answer and receive no clicks.

What happens when the AI companies (inevitably) encounter spam and attempts at SEO/GEO manipulation in the markdown files targeted to bots? What happens when the .md files no longer provide an equivalent experience to what users are seeing? What happens if they continue crawling those pages but actually toss them out before using the content to form a response? ...And we keep conflating "bot crawling activity" with "the bots are using/liking my markdown content?" How will we know if they're actually using the .md files or not?

Google's selection of an image preview is completely automated and takes into account a number of different sources to select which image on a given page is shown on Google (for example, a text result image or the preview image in Discover). You can influence which image gets selected by providing your preferred image through one of the following metadata sources: Specify the schema.org primaryImageOfPage property with a URL or ImageObject, or specify an image URL or ImageObject property and attach it to the main entity, or specify the og:image meta tag.