Google Announces New Shorts-Focused Video Ad OptionsBrands can utilize Google Merchant Center images for Shorts, enhancing their video content strategy without needing original creations.
Target Shifts Holiday Marketing Strategy With Two CampaignsTarget launches Kris, a modern Santa figure, to help shoppers with holiday shopping dilemmas while promoting joy and practicality.
How to Make Ads Your Customers Want to ShareGenuine human insight is key for brand campaigns to effectively connect with and engage audiences.
Snapchat Shares New Data on Ad Campaign PerformanceBrand and direct response campaigns drive sales efficiency and higher ROAS across various categories.
How to Make Ads Your Customers Want to ShareGenuine human insight is key for brand campaigns to effectively connect with and engage audiences.
Snapchat Shares New Data on Ad Campaign PerformanceBrand and direct response campaigns drive sales efficiency and higher ROAS across various categories.
Michael Jordan returns to Gatorade, Wicked-themed Lego, and NFL logos: This week in branding newsCompanies like Gatorade and the NFL are revamping brand campaigns with nostalgic elements to resonate with audiences.
Snapchat Shares Data on Ad Campaign PerformanceBrand and DR campaigns are both efficient in driving sales, with brand spend driving higher ROAS across various categories.
Michael Jordan returns to Gatorade, Wicked-themed Lego, and NFL logos: This week in branding newsCompanies like Gatorade and the NFL are revamping brand campaigns with nostalgic elements to resonate with audiences.
Snapchat Shares Data on Ad Campaign PerformanceBrand and DR campaigns are both efficient in driving sales, with brand spend driving higher ROAS across various categories.
Certified Influence Is Here To Help Build Content CareersCertified Influence is the first-ever virtual training and certification program for content creators, teaching them how to secure brand campaigns.
LinkedIn Launches New Media Planning APILinkedIn offers a Media Planning API to help agencies forecast the reach and frequency of brand campaigns.This API allows marketers to plan and drive measurable results on LinkedIn.
LinkedIn Launches New Media Planning APIThe Media Planning API provides forecasted reach and frequency of brand campaigns on LinkedIn.It allows marketers to better scenario plan and drive measurable results.
LinkedIn Launches New Media Planning APILinkedIn offers a Media Planning API to help agencies forecast the reach and frequency of brand campaigns.This API allows marketers to plan and drive measurable results on LinkedIn.
LinkedIn Launches New Media Planning APIThe Media Planning API provides forecasted reach and frequency of brand campaigns on LinkedIn.It allows marketers to better scenario plan and drive measurable results.
Love, laughs & lingerie: A whirlwind of Valentine's Day campaigns unveiledVictoria's Secret launches outdoor 'Love and Lace' campaign in NYCEos introduces 'Vagentine's Day' to celebrate self-love
Thinking Different about Apple's "Think Different" CampaignThe author specializes in measuring the financial returns of marketing investments.There is a fundamental misunderstanding of how advertising works, especially with brand campaigns.Brand campaigns can be difficult to differentiate between those sold by scammers and those sold by skilled professionals.
Hailey Bieber Flaunted Her Baby Bump To Promote Rhode Lip Gloss & It's IconicStylish moms-to-be are incorporating their pregnant bellies in brand campaigns, as seen with Hailey Bieber for Rhode Beauty.