"We wanted this work to feel tactile, grounded, and to play differently in the space, so using more traditional methods, including shooting on 35mm, made sense,"
"a behind-the-scenes co-creator"
"That balance - human imagination supported by technology - is at the heart of what this campaign celebrates,"
""Making marketing more human in the age of AI," "Human over hype: The power of niche creators, collaboration and real connections," and "AI needs a human layer.""
OpenAI launched its first global brand campaign using an ad agency and 35mm film across TV, streaming, billboards, and social media to showcase everyday ChatGPT use cases. ChatGPT served as a behind-the-scenes co-creator to brainstorm ideas and supply answers, while the campaign remained human-created, aiming for a tactile, grounded feel. Advertising Week New York emphasized a human layer in marketing with sessions focused on making marketing more human amid AI. Rising AI tools from major tech firms and cautious marketer spending are creating industry anxiety, leading agencies to reconfigure into more consultative roles as automation grows.
Read at Business Insider
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