Marketing Agencies In 2026: Reshaping Strategies For A New Era
Marketing agencies will become multi-mode purveyors: product owners, technology resellers, capability affiliates, and client-centric partners — shifting from agent-only roles by 2026.
Brian Lesser's blueprint for reinvention at WPP Media is not to buy, but to build
Agencies must shift from short-term, flashy campaigns to architecting durable, AI-enabled brand ecosystems that build long-term growth through reinvention.
The ad industry's new pitch: being human is its superpower
The advertising industry is emphasizing human creativity and traditional production while integrating AI, prompting agencies to reconfigure toward consultative roles as automation rises.
Forrester predicts 15% agency job losses in 2026. Is the 'agencies as agents' era over?
Marketing agencies will lose headcount and autonomy in 2026, transforming into product-owners, technology resellers, and strategy/execution orchestrators reliant on media revenues.
The Trump administration appears to be planning its own chatbot
The Trump administration is advancing the AI.gov initiative, aimed at leveraging AI for government transformation, despite ongoing controversies and evolving leadership.