WPP's clients see Mark Read's exit as both a risk and an opportunity

"I'm not so certain we should be leaving WPP now, because I'm not convinced this is the end of an era - not yet anyway."

"We have a chance to be a priority, but it hasn't felt that way for a while."

Following the departure of Mark Read, senior marketers at a WPP client have decided to reassess their potential exit from the holding company. Their frustrations with WPP had been mounting due to slow changes and lack of responsiveness. However, Read's exit has opened the door for uncertainty and hope that the agency might finally expedite necessary transformations. Marketers are eager for WPP to address their concerns, signaling that responsiveness to client needs has become critical for the agency's survival.

Read at Digiday