Disruption is no longer episodic; it's the operating environment. One of the most important roles a CMO can play today is to create clarity amid constant change. That starts with anchoring your organization in what will not change: your consumer, your purpose, and the standards you hold yourselves to. Practically, that means building teams that are comfortable with innovation but disciplined about where they place bets.
Definition of insanity. That's what SapientNitro's European MD Nigel Vaz calls the idea of any company trying to stick to the status quo. There's simply no place for it in today's continuously shifting, connected landscape, in which consumers' media consumption habits are changing beyond recognition.
In a recent interview, the former consultant at McKinsey and Innosight, a boutique firm cofounded by Clayton Christensen and Mark Johnson in 2000 and acquired by Huron in 2017, revealed the prevailing mood among the next generation of business leaders isn't just excitement-it is fear. "One of the things that really surprises me consistently is how scared our students are of using it," Anthony said.
British brands are failing to unlock an estimated $10 billion in value by relying too heavily on short-term marketing tactics and struggling to differentiate themselves, according to the latest Kantar BrandZ Top 75 Most Valuable UK Brands report. Globally, brand contributes 33% of company value on average, but in the UK that figure slips to 29%, highlighting a significant gap in long-term brand building.
The Velvet Sundown, who managed to rack up over a million streams on Spotify in mere weeks, were recently revealed to be entirely AI-generated. Not just the music; the promotional photos, the back story, even their mysterious 'somewhere between human and machine' persona.
The actions of the individual, who disrupted a protected public space and endangered the safety of others, are deeply regrettable and strongly condemned.
