"Investors look for disruptors. A disruptor changes how an industry works. It forces competitors to rethink their entire model. Most startups are competing in an existing market, building better versions of something, but that is not what investors are typically looking for."
"True innovation creates entirely new capabilities, not just better versions. Breakthrough companies win by making industries cheaper, faster and more scalable. Investing in a thesis means proposing a fundamental change in how people behave and how entire industries operate."
Investors seek startups that create true innovation and fundamentally disrupt industries, rather than those that merely improve existing products. Successful investments are characterized by companies that build a strong competitive advantage and reshape market dynamics. Fund managers must evaluate opportunities carefully, focusing on disruptors that change industry operations. The goal is to identify companies that can deliver outsized returns by making industries cheaper, faster, and more scalable, rather than just competing in existing markets.
Read at Entrepreneur
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