In the startup landscape, many believe disruption and behavior change are key to success. Contrarily, investor Jeff Mahony argues this perspective is flawed. He believes successful businesses should align with existing consumer habits rather than trying to alter them. His approach focuses on ventures that provide real utility and allow organic growth, as demonstrated by a dating app designed to facilitate relationships rather than keep users engaged indefinitely. Mahony's philosophy is rooted in embracing diverse perspectives and prioritizing meaningful impact over traditional market tactics.
If you have to change people's behaviors, then I'm not interested.
If you have to go through that educational process, that's an expensive uphill battle that usually all that happens is you stage it for somebody who came in after.
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