Airbnb is challenging the travel industry with its goal to establish a $1 billion experiences business, but faces hurdles, including the slow growth of the tours and activities market. Expert Thomas Reiner highlights that travelers often donât book experiences with their stays, necessitating re-engagement later. Additionally, the dual target of providing services for both tourists and locals complicates Airbnbâs objectives, echoing struggles faced by other travel companies. Meanwhile, Fairmont Hotels is launching its global campaign focusing on personal moments, while AirAsia plans to phase out its name over two years for branding separation.
"Despite having millions of loyal users, Airbnb will face several challenges in its quest to build a $1 billion experiences business in the next few years."
"Airbnb may find it difficult to meet its stated goal of selling experiences and services to both travelers and locals, as many travel businesses have struggled with that dual target audience approach."
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