Airbnb launches new global marketing strategy as ad engagement falls flat
Airbnb is expanding marketing strategies with 'Icons' to attract new customers through unique experiences under $100 and free, aiming to shift brand perception beyond vacation rentals. [ more ]
Airbnb launches new global marketing strategy as ad engagement falls flat By Reuters
Airbnb is expanding its offerings to attract new customers through unique experiences under $100, shifting its brand perception beyond vacation rentals. [ more ]
I stayed in a backpacker hostel in Paris and here's what happened
Hostel culture and prices in Paris have transformed due to the pandemic and events like the Olympics, making Airbnb a more popular and economical choice for travelers. [ more ]
Airbnb Open-Sources its ML Feature Platform Chronon
Chronon, an open-source platform by Airbnb, streamlines data management for ML practitioners by supporting a variety of data sources and providing low-latency streaming features. [ more ]
New York Gov. Kathy Hochul proposed a sales tax for short-term rentals in her executive budget plan, which could generate $16 million in annual revenue.
The proposal would undo the bungalow rule, allowing cabins without hotel-like amenities to avoid the sales tax.
Airbnb supports the proposal as it could streamline the tax collection process and protect short-term rentals in a challenging regulatory environment. [ more ]
Sequoia Capital made a highly successful investment in Airbnb, with their initial $585,000 investment now valued at $6.5 billion.
Priceline's acquisition of a small Dutch startup for $135 million has turned into a company worth $120 billion, with the company rebranding as Booking.com. [ more ]