Firms That Use Video Content To Drive Engagement And Business Results
Companies are shifting resources towards video as a means to engage and interest consumers.
Examples include TripAdvisor's shift towards online videos and television advertisements and fashion brands like Asos and Chanel using video to give a live catwalk-like experience of their clothing lines. [ more ]
Expedia Has Booked Its Trip To Ad Land | AdExchanger
Expedia Group is embracing the retail media revolution by consolidating its first-party data and building a programmatic advertising data business. [ more ]