#travel-industry

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marketing
Skift
2 months ago
Marketing

A TikTok Ban Would Disrupt Tourism Marketing: What You Need To Know

Travel brands heavily use TikTok for marketing
Potential TikTok ban in the U.S. could impact the travel industry [ more ]
Skift
4 months ago
Artificial intelligence

Travel Tech Platform Mondee Cuts Marketing Jobs: 'They Are Being Replaced by AI.'

Mondee, a booking platform for travel agents, has cut 15 jobs from its marketing team and is replacing them with AI and outsourced services in India.
The company found that leveraging AI is more cost efficient and can handle tasks such as commodities and analytics.
Mondee's core marketing team was not affected by the cuts, but AI could be more involved in the core marketing business in the future. [ more ]
Forbes
5 months ago
Marketing

Firms That Use Video Content To Drive Engagement And Business Results

Companies are shifting resources towards video as a means to engage and interest consumers.
Examples include TripAdvisor's shift towards online videos and television advertisements and fashion brands like Asos and Chanel using video to give a live catwalk-like experience of their clothing lines. [ more ]
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Digiday
6 days ago
Marketing

Expedia's launching a retail media network. Is it late for departure?

Expedia has expanded its business to include a retail media network alongside its travel services. [ more ]
AdExchanger
5 days ago
Marketing

Expedia Has Booked Its Trip To Ad Land | AdExchanger

Expedia Group is embracing the retail media revolution by consolidating its first-party data and building a programmatic advertising data business. [ more ]
The Drum
2 months ago
Marketing

Visit California urges tourists, 'Let's play,' in cheerful campaign

Visit California unveils 'Let's Play' campaign with $32.8m budget and 'Mr. Blue Sky' soundtrack.
Campaign emphasizes California as the ultimate playground for global travelers, showcasing iconic destinations with a colorful beach ball. [ more ]
Yahoo Finance
3 months ago
Marketing

Marriott's Ad Network: Slow Rollout for Plan to Target Hotel Guests

Marriott launched the Marriott Media Network in May 2022 to allow non-hotel marketers to place ads on its digital platforms.
Marriott is cautious about expanding access to advertiser content and is currently delivering ads on on-property Wi-Fi portals. [ more ]
The Drum
4 months ago
Marketing

In 2024, travelers are still seeking revenge - personalization will help them get it

Revenge travel continues to drive growth in the travel industry, defying economic odds.
Travelers are seeking unique culinary and experiential adventures that connect them with local culture. [ more ]
Skift
4 months ago
Marketing

Skift Global Forum East Attendees Share 4 Key Travel Insights

The impact of film and television on tourism cannot be denied.
100% of Skift Global Forum East attendees agree that film tourism is important for destination storytelling and consumer interest. [ more ]
www.bostonherald.com
2 weeks ago
Black Lives Matter

Brazil's Afrotourism push is better late than never

Heritage travel can promote Afro-Brazilian history and lead to a more inclusive travel industry and country. [ more ]
Berlin Startup Jobs
1 month ago
Berlin

Job Vacancy: Intern Sales & Customer Success - Fluent German necessary- (m/f/d) // Lufthansa Innovation Hub | Internships Jobs | Berlin Startup Jobs

Identifying shifts in travel industry for new business opportunities
Contributing to Lufthansa Group's asset-light business strategy [ more ]
ABC7 San Francisco
1 month ago
San Francisco

SFO expresses serious concern over Oakland airport's plan to rename with 'San Francisco Bay' title

International travelers unaware of Oakland's location in the San Francisco Bay Area.
Potential name change to San Francisco Bay Oakland International Airport faces pushback from San Francisco and SFO. [ more ]
The Verge
3 months ago
Digital life

A bride, a groom, a honeymoon - and ChatGPT

AI is being used to plan honeymoons and other major life experiences, with people turning to chatbots for assistance.
The use of AI in travel planning is becoming more common, with the travel industry serving as a gateway for new technology adoption. [ more ]
TechCrunch
3 months ago
EU data protection

Google's search tweaks draw fire as EU self-preferencing ban looms | TechCrunch

Google's changes to search results in the EU are drawing criticism from eDreams Odigeo, an online travel agency.
The changes are seen as perpetuating self-favoring practices and raising competitive concerns within the travel retailing industry. [ more ]
Exchangewire
5 months ago
Marketing

Sojern Reveals First Of Its Kind 'State of Destination Marketing 2024 Report' - ExchangeWire.com

Economic uncertainty, inflation, and cost of living are impacting destination marketing strategies.
AI is expected to have a significant impact on content creation for destination marketing.
Partnerships with technology-powered companies like Sojern can help destinations succeed in the dynamic travel industry. [ more ]
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