Hotels have a big World Cup problem: Bookings are running far below projections
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Hotels have a big World Cup problem: Bookings are running far below projections
"Despite more than 5 million tickets sold for World Cup matches, this demand has not yet translated into strong hotel bookings, according to the AHLA report."
"Nearly 80% of hotel bookings across host cities are running below initial forecasts, with Kansas City reporting 85% to 90% of hotels below projections."
With the World Cup approaching, hotel bookings in host cities are disappointing, running below typical summer levels. An industry survey indicates that international traveler numbers are lower than expected, and FIFA cancellations have left many hotels with empty rooms. Despite over 5 million tickets sold, this has not translated into strong hotel reservations. Nearly 80% of bookings are below initial forecasts, particularly in Kansas City, where 85% to 90% of hotels report lower than projected bookings. The hotel industry anticipated a strong summer due to the World Cup and the 250th anniversary of the Declaration of Independence.
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