"Norse Atlantic Airways needed to drive high-quality sessions to its site to engage prospects across various channels, boosting brand consideration while managing high CPMs from current strategies."
"The YouTube campaign targeted users in-market for Norse's destinations, utilizing a maximize conversions bid strategy and a series of videos outlining the airline's key performance indicators."
"Results showed that a combination of Publisher platforms and YouTube was necessary, with Publisher sites generating sessions that were 80% longer than those from YouTube."
Norse Atlantic Airways, a low-cost airline, aimed to enhance site traffic and brand consideration. The existing mid-funnel strategy involved high-cost display placements on premium travel publishers. To improve efficiency, a YouTube campaign was launched targeting European markets with high YouTube consumption, specifically France. The campaign focused on driving conversions with a maximize conversions bid strategy and featured videos highlighting Norse's key performance indicators. Results indicated a need for a mix of placements, with Publisher sites generating longer sessions, leading to further testing in additional markets.
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