Major moneymakers for the travel industry are approaching, potentially bringing billions of dollars into the US from overseas. However, international visitors are reconsidering travel to the US due to the perception of Trump's immigration policies and recent visa fee increases. Tourism was projected to generate $1.3 trillion in spending in 2024, supporting 15 million jobs. Despite this, international travel has declined over 6% this year, with some markets reporting booking drops of 40 to 60%. While the US is a top destination, its market share is shrinking against competing countries.
The overall picture right now is kind of a perfect storm, with Trump's immigration policies and ICE crackdowns causing international visitors to feel unwelcome in the US.
Travel generated $1.3 trillion in spending in the US in 2024, supporting 15 million jobs and representing one of the country's largest service exports.
International travel to the US was down more than 6% year-to-date, with booking declines as high as 40 to 60% in some markets.
While the US remains a top destination for travelers, its market share is shrinking as other destinations gain popularity.
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