"Bringing the emotional into your social marketing makes all the difference in a noisy market with over 70m+ travel conversations. It is a way to connect to consumers, grab attention and drive action. In our experience it is the core in your strategy to deliver business impact."
The Travel Technology Initiative (TTI) conference in London in March focuses on emotions in travel marketing and customer relations. The event explores tools enabling brands to create emotional connections with consumers through social media platforms. Industry leaders including Katy Howell (CEO), James Lemon (Intercontinental Hotels Group), and Darren Khan (Travlrr CEO) will discuss how emotional social marketing differentiates brands in a competitive landscape. Howell will present data insights from analyzing travel conversations, revealing shifts in consumer behavior on social platforms. The conference aims to help brands understand new trends and develop more effective, emotionally-connected social strategies that drive measurable business results.
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