International tourism to the U.S. has experienced an 11% year over year decline, equating to approximately 400,000 fewer visitors in June 2025 compared to June 2024. The World Travel & Tourism Council projects a $12.5 billion decrease in international spending within the U.S. tourism market this year, forecasting total earnings at $169 billion, down from $181 billion in 2024. Julia Simpson of the Council highlighted the urgency for the U.S. government to reevaluate its position while international competitors extend welcoming gestures to travelers.
The lower numbers, released last week, come alongside President Trump's escalating trade war that has frustrated travelers and a broader decline in international tourism to the U.S. The destination experienced an 11% year over year decline in visitation, seeing roughly 400,000 fewer visitors in June of 2025, when compared to June of 2024.
International spending in the U.S. tourism market is expected to fall by $12.5 billion this year, with the industry projected to make $169 billion, down from $181 billion in 2024.
Julia Simpson, president of the World Travel & Tourism Council, commented, 'This is a wake-up call for the U.S. government.' She noted that while other nations are welcoming travelers, the U.S. government appears to be shutting its doors.
Certain industries have benefited from the tariffs, while some businesses have begun to struggle and will need to pass along costs to customers. Some travelers have pledged to avoid the United States in an attempt to boycott the administration's policies.
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