#international-tourism

#international-tourism

According to the United Nations World Tourism Organization's World Tourism Barometer, an estimated 1.52 billion international tourists were recorded globally in 2025 nearly 60 million more than in 2024. Europe remained the world's most popular destination region, welcoming around 793 million international visitors. Faced with this tourism boom, a growing number of destinations are reaching their limits, prompting local authorities to try to rein in the negative effects that large visitor numbers can have.

The lower numbers, released last week, come alongside President Trump's escalating trade war that has frustrated travelers and a broader decline in international tourism to the U.S. The destination experienced an 11% year over year decline in visitation, seeing roughly 400,000 fewer visitors in June of 2025, when compared to June of 2024.