Pinterest's new Performance+ campaigns leverage AI to improve ad targeting, allowing advertisers to automate processes and reach 553 million users effectively. Advertisers report a 20% improvement in CPA for catalog sales while reducing campaign creation efforts by 50%. Key recommendations for success include integrating Pinterest's Conversions API and Tag for better data accuracy, optimizing product feeds, and diversifying ad formats. Performance+ is viewed not merely as a singular tool but as a comprehensive suite that empowers marketers to enhance ad effectiveness and streamline their advertising strategies.
Advertisers using Performance+ are already seeing impressive results, such as 20% CPA improvements in catalog sales campaigns with 50% fewer inputs required for campaign creation.
To get the most out of Performance+ campaigns, marketers should integrate both the Pinterest Conversions API and Pinterest Tag to ensure optimal signal matching and attribution.
Pinterest recommends diversifying ad types with at least 10 ads per Ad Group, mixing formats like Standard, Video, Carousel, Collections, and Idea ads for dynamic content.
Performance+ isn't just one tool, but a suite that optimizes ad targeting and automates the entire ad process, greatly improving campaign effectiveness.
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