On February 26, 2025, Taboola announced its new platform, Realize, targeting performance outcomes at scale beyond native advertising. For over a decade, Taboola has specialized in native ads, but with Realize, it aims to address the limitations of existing digital advertising solutions like DSPs and social media. Taboola highlights that advertisers face rising costs and audience fatigue, leading many to experience diminishing returns on their ad spend. With an estimated $55 billion wasted annually, Realize leverages advanced AI and unique data to provide effective solutions tailored to performance advertisers' needs, enhancing outcomes across the marketing funnel.
Taboola's Realize platform represents a strategic shift from native advertising to an innovative technology solution focused exclusively on delivering scalable performance outcomes for advertisers.
As advertisers struggle with diminishing returns in existing channels, Taboola introduces Realize, aiming to provide specialized solutions that truly enhance performance across the marketing funnel.
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